Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Fighting for You: February 2023 Legislative & Regulatory Update

Howard Fienberg
Government Affairs
3/1/2023 8:13:00 AM

Privacy legislation and regulation kicked into gear during February at the state and federal level. The feds are proposing to prohibit all non-compete agreements, and changes are on the table for Kentucky’s new tax on insights services. That is just a taste of what’s been happening this past month in advocacy impacting the insights industry.

First 2023 Hearing on Comprehensive Federal Privacy Legislation

Howard Fienberg
Government Affairs
2/28/2023 9:11:00 AM

The leading trade association for the insights industry is urging a key Congressional committee "to craft a preemptive national privacy law."

What Experts Would Love to See With Insights

Administrator
2/13/2023 10:18:00 AM

As debate and discourse swirl around advancements in MR technology and methodology, Crispin Beale checks in with experts worldwide to see what has their affection this Valentine’s Day.

Member Spotlight: Quadrant Strategies

Administrator
2/13/2023 8:02:00 AM

Quadrant Strategies helps clients improve reputations, reposition their brands, construct winning messages, and navigate through crises. We sat down with Michael Zalesne, VP, Strategy, to learn more about the firm.

Member Spotlight: Adience

Administrator
2/5/2023 9:15:00 AM

IA spent some time with Managing Director Chris Wells to learn more about the B2B research specialist.

Clarifications from Colorado Attorney General Would Ease Insights Industry Compliance with Colorado Privacy Act

Howard Fienberg
Government Affairs
2/2/2023 11:45:00 AM

With Colorado’s new comprehensive privacy law coming into effect this summer, the Insights Association called for clarifications in the proposed rules to aid compliance by the insights industry.

Fighting for You: January 2023 Legislative and Regulatory Update

Howard Fienberg
Government Affairs
1/31/2023 3:25:00 PM

As America readies for the grand finale of another football season, we are just beginning our year-long campaign of advocacy across the country, focused so far on privacy legislation at the state and federal level, proposed taxes on insights companies, new HR laws, and potential restrictions on exit polling. Let's dive in...

Member Spotlight: Beall Research

Administrator
1/28/2023 9:33:00 AM

On the 20th anniversary of her company's founding, Anne Beall talks about the evolving concept of fulfilling consumers' emotional needs, MR's data quality issues, future plans, and much more.

Administrator
1/23/2023 12:59:00 PM

To deliver the insights at the speed and relevance required by the business to stay competitive, company's central insights and analytics functions need to modernize—quickly.

Member Spotlight: Smith Hanley Associates

Administrator
1/23/2023 12:18:00 PM

We recently sat down with the leadership team of Smith Hanley Associates, leaders in the placement of consumer insights professionals, to learn more about the company and their perspective on the industry for 2023.