About insights association

IA is the non-profit trade association that serves as the hub of the Insights community, particularly in the U.S. Through the support of more than 30,000 Corporate and Individual members and guidance of its Board of Directors, the Insights Association works to Protect, Connect, Inform and Promote the Insights industry, allowing companies like yours to remain in the know and connected to initiatives, legislation, and the amazing professionals in our community.

Influential and informative, IA members are transformative actors in software, data analytics, data collection, and market, social, and healthcare research. They span companies large and small, including Nielsen, Dynata, Ipsos, SAGO, Cint, YouGov, and Material+, the insights departments of such major brands as Bayer, Capital One, Hulu, Eli Lilly, Nestlé Purina, MetLife, McDonalds, and The Travelers Companies; and countless individual practitioners in the insights space.

Your work is not only protected, but able to evolve and thrive thanks to IA’s tireless advocacy efforts, the absence of which would likely result in the burden of harmful, oppressive laws and regulation that could directly affect your bottom line. Further, IA membership serves as powerful leverage through which your company can demonstrate its own governance and rigor through adherence to our Code of Standards, best practices, use of the IA logo, and participation in IA initiatives and events which support ethical practices in insights.