Insights Association > About Us


Insights Association (IA) protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact.

All revenue is invested in fulfilling our mission to deliver to members and the greater insights community

A viable, trusted business environment via promotion and enforcement of the IA Code of Standards & Ethics

Reports and research to inform business and research best practices

Legislative advocacy; consultation & guidance on regulation

A constructive, supportive community of peers

Objective and current education on critical business and research topics and trends

Certification for businesses and professionals

Dialog, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches via the IDEA (Inclusion, Diversity, Equity, and Access) Council

Why Members Continue to be a Part of our Growing Insights Community


The advocacy initiatives IA provides and the opportunities for additional learning for our team are critical. We attend webinars whenever possible and come away with information that helps us move forward. We are glad we came back to our IA membership.

Jack Semler
Readex Research

My membership with IA is one of the single most valuable memberships I hold as a corporate researcher today. The learning and collaboration opportunities are endless. Most important, as an inaugural member of the IDEA Council, the IA shows no signs of DEI fatigue, we are in it for the long haul and I’ll be there as long as these phenomenal pioneers in this space will have me!

Dr. Tchicaya Ellis Robertson
Senior Principal
Tribe Insights

We consider IA the best source of information for the market research community. Through its federal advocacy work, it provides members with critical information on the regulations impacting our industry. It was also instrumental in helping our company become certified to the ISO 20252 international quality standard, as well as the Privacy Shield Program for compliance with privacy laws that use the GDPR framework.

Jorge Restrepo
President & CEO
EurekaFacts, LLC

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