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Insights association

Insights Association (IA) protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact.

About insights association

IA is the non-profit trade association that serves as the hub of the Insights community, particularly in the U.S. Through the support of more than 30,000 Corporate and Individual members and guidance of its Board of Directors, the Insights Association works to Protect, Connect, Inform and Promote the Insights industry, allowing companies like yours to remain in the know and connected to initiatives, legislation, and the amazing professionals in our community.

Influential and informative, IA members are transformative actors in software, data analytics, data collection, and market, social, and healthcare research. They span companies large and small, including Nielsen, Dynata, Ipsos, SAGO, Cint, YouGov, and Material+, the insights departments of such major brands as Bayer, Capital One, Hulu, Eli Lilly, Nestlé Purina, MetLife, McDonalds, and The Travelers Companies; and countless individual practitioners in the insights space.

Your work is not only protected, but able to evolve and thrive thanks to IA’s tireless advocacy efforts, the absence of which would likely result in the burden of harmful, oppressive laws and regulation that could directly affect your bottom line. Further, IA membership serves as powerful leverage through which your company can demonstrate its own governance and rigor through adherence to our Code of Standards, best practices, use of the IA logo, and participation in IA initiatives and events which support ethical practices in insights. 

Why Members Continue to be a Part of our Growing Insights Community


The advocacy initiatives IA provides and the opportunities for additional learning for our team are critical. We attend webinars whenever possible and come away with information that helps us move forward. We are glad we came back to our IA membership.

Jack Semler
Readex Research

My membership with IA is one of the single most valuable memberships I hold as a corporate researcher today. The learning and collaboration opportunities are endless. Most important, as an inaugural member of the IDEA Council, the IA shows no signs of DEI fatigue, we are in it for the long haul and I’ll be there as long as these phenomenal pioneers in this space will have me!

Dr. Tchicaya Ellis Robertson
Senior Principal
Tribe Insights

We consider IA the best source of information for the market research community. Through its federal advocacy work, it provides members with critical information on the regulations impacting our industry. It was also instrumental in helping our company become certified to the ISO 20252 international quality standard, as well as the Privacy Shield Program for compliance with privacy laws that use the GDPR framework.

Jorge Restrepo
President & CEO
EurekaFacts, LLC

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