Full IA Calendar

Our Calendar

Webinars, Workshops, Conferences

Below you may view details and register for IA's upcoming events - online and in-person.
Click the Contact Us button to receive information about sponsoring, speaking, or exhibiting.


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Upcoming Webinars

Nov
17
Tues

From Ad Tracking to Ad Optimization: Connecting Creative Validation to Brand Growth

1:00 PM to 2:00 PM EDT

Innovative metrics from the Ehrenberg-Bass Institute, including Mental Availability and Mental Advantage analysis, have transformed how we measure brand health and monitor growth. But tracking what happened is only half the picture — the bigger question is how to ensure your advertising is reinforcing the right Category Entry Points (CEPs) before it reaches consumers. In this presentation, Gianna Saladino, Senior Solutions Consultant Manager at quantilope, explores how ad tracking and creative validation work together to ensure your brand comes to mind when consumers come to purchase. Gianna will review the key drivers of advertising effectiveness — Reach, Branding, and Messaging — and explain why most ad testing tools focus on the first two while leaving messaging largely unvalidated. Attendees will learn how to close this gap by connecting creative validation directly to the CEPs identified through brand health tracking.

In this webinar, you'll learn:

-Understand how the three drivers of advertising effectiveness connect to mental availability, and why messaging is the most under-measured of the three.
-Learn how to build an ad tracking and optimization framework using Ehrenberg-Bass metrics that goes beyond awareness to measure whether your creative is reinforcing the right buying situations.
-Discover how AI-powered creative analysis can validate CEP communication in real time, bridging the gap between brand strategy and campaign execution.
Presented by: Gianna Saladino, Senior Solutions Consultant Manager at quantilope

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Nov
18
Wed

Rapid-Response Market Research: Powerful Tools. Faster Insights

1:00 PM to 2:00 PM EDT

When market conditions shift, consumer sentiment changes, or clients need answers quickly, traditional research methods may not move fast enough. TTH Communications offers scalable, rapidly deployable communication tools that help market research firms reach targeted audiences, gather real-time feedback, and deliver actionable insights without lengthy setup or deployment cycles.

Join us to discover how you can quickly activate research programs using:
• IVR Inbound/Live Outbound (New) & SMS Surveys: Rapidly deploy targeted surveys to measure consumer opinions, purchasing intentions, brand awareness, and sentiment.
• Live Instant, Interactive Polling: Engage hundreds or thousands of participants simultaneously, capturing real-time responses and qualitative feedback.
• Message & Concept Testing: Quickly evaluate advertising messages, product concepts, brand perceptions, and consumer preferences.
• Behavioral Science & AI-Powered Audience Intelligence: Accelerate the analysis of open-ended feedback to identify key themes, motivations, barriers, and emerging trends.

Ideal for: Market research firms, consumer insights professionals, public opinion researchers, and agencies looking to expand their research capabilities. Move from research planning to audience engagement faster. Learn how TTH Communications can complement your existing research programs, reduce deployment timelines, and help you deliver timely, meaningful insights to your clients.

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Dec
03
Thurs

Ask Your Data Anything: Meet the AI Research Analyst That Doesn't Make Things Up

1:00 PM to 2:00 PM EDT

Every insights team is being asked to do more with AI, and most are stuck on the same two questions: can I trust the number, and where does my data go? General-purpose AI models are fluent, but when HarrisX tested them on 50 real business questions from live tracking studies, they answered only 30% to 54% correctly.

In this session, HarrisX CEO Dritan Nesho and Chief Commercial Officer Alex Chizhik, show what it takes to make AI dependable for research. Through a live demonstration of AskTheo, HarrisX's AI research analyst, they show a tracker become a dashboard anyone can question in plain English, with every number calculated from the underlying records and checked before it reaches you.

Discussion Topics:

  • Data quality is a business issue before it's a technical one. It shows up in the decisions a study informs, the timelines teams keep, and the trust stakeholders extend to the next deck.
  • A four-stage framework (Prevent, Protect, Purify, Prove) for pinpointing exactly where a research program is leaking quality, and where the next investment should go.
  • How to turn a data quality claim into a measurement you can defend. What to ask vendors, what to refuse, and what a real quality report should show you before you ever look at the results.
Presented by: Dritan Nesho, Global CEO, HarrisX Alex Chizhik, HarrisX, CCO

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Dec
10
Thurs

People Are Talking to AI. What Is It Saying About Your Brand?

1:00 PM to 2:00 PM EDT

Most U.S. adults now use AI every day, and many of them use it to shop: researching brands, comparing products, and summarizing reviews. Brands aren't controlling those conversations, and traditional research doesn't measure them. Jenny Reece shares how Vital Findings built chatR, an LLM tracking platform made by market researchers. It runs realistic buying conversations across ChatGPT, Gemini, Claude, and Grok to measure how brands show up and what to do about it.

You'll learn:
1. How to measure your brand across AI responses in a repeatable way, using real buyer questions and persona-driven chats.
2. Which metrics matter: being chosen first, being chosen at all, attributes, competitors, and the sources AI relies on.
3. How to turn the findings into action, from quick fixes to strategic pilots, and how to track progress alongside your traditional research.

Presented by: Jenny Reece, Head of AI, Vital Findings Amanda Hirsch, President, Vital Findings

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Event Policies

Cancellation Policy

All cancellations must be received in writing at least two weeks prior to the start of the event. The Insights Association will issue a credit for the full amount of your payment, which may be applied towards a registration fee at any future Insights Association event (excluding Chapter events) held within 12 months. In lieu of a credit, at your request, Insights Association will issue a refund less a $300 cancellation fee. Cancellations received after the two-week prior deadline are non-refundable. If you are unable to attend, you may send a substitution. Substitutions requests must be emailed to inquiries@insightsassociation.org no later than 48 hours prior to the start of the event.

Meeting Safety & Responsibility

Meeting Safety & Responsibility The Insights Association is committed to providing a safe, productive, and welcoming environment for all meeting participants at all association events, including those sponsored by our chapters, committees, and organizations other than the association but held in conjunction with Insights Association events, in public or private facilities.

The Insights Association has zero-tolerance for sexual and other forms of intimidation, discrimination, harassment, or assault of or by anyone at our meetings. This may include but is not limited to physical or verbal abuse, inappropriate comments related to gender, sexual orientation, disability, physical appearance, race, religion, national origin, inappropriate use of nudity and/or sexual images, threatening or stalking any attendee, or disruption of proceedings.

The Insights Association will take any action deemed necessary and appropriate in response to any incident of unacceptable behavior, including immediate removal from the meeting without warning or refund, prohibiting attendance at future meetings, public sanction and/or expulsion for cause from the membership, as well as legal and other remedies

Photography Policy

Any person who attends this event grants permission to the Insights Association, its employees and agents, to record his or her visual/audio images, including but not limited to, photographs, digital images, voices, sound or video recordings, audio clips, or accompanying written descriptions and, without notifying such person, to use his or her name and such images for any purpose, including advertisements for the Insights Association and its programs.

Private Function Policy

Private functions, hosted parties, meetings, or other events are not permitted during any official activity or function, including chapter events and excursions.

Virtual Events Code of Conduct

The Insights Association is committed to providing a professional, respectful, and welcoming environment for all participants — including presenters, attendees, sponsors, and staff.

By participating in our webinars and virtual events, you agree to engage in a respectful and constructive manner at all times. We reserve the right to remove any participant, without warning or refund, for behavior or comments that are deemed inappropriate, disruptive, bullying, harassing, discriminatory, disrespectful, or otherwise harmful.

This applies to all interactions, including but not limited to:

  • Chat messages
  • Q&A submissions
  • Verbal participation
  • Direct or indirect comments made to presenters, attendees, sponsors, or staff

Our virtual environment is an extension of our professional community. Even in digital spaces, we expect conduct that supports a safe, inclusive, and respectful experience for everyone.

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