Stable Ground and Fault Lines
The 2026 State of the U.S. Insights & Analytics Industry Report delivers definitive data on the size, performance, and growth of the insights and analytics industry. Explore key trends, market performance, revenue insights, and rankings of the Top 50 U.S. Insights Companies and Top 25 Insights Association Member Companies.
Benchmark your organization, understand the competitive landscape, and gain the intelligence you need to plan for what’s next.
The overall performance of the industry based on annual revenue.
The contributions and sizing of key market sectors.
More expert insights on what's driving sector growth and the market's transformative shifts.
The State of U.S. Insights & Analytics Report is published by Insights Association, and developed in partnership with ESOMAR, a global industry association, Outsell, a competitor analysis and monitoring intelligence firm, and Michigan State University’s Master of Science in Marketing Research and Analytics program.
Data reflects research and insights revenue conducted in the U.S. only, not total company revenue. 2025 Insights Association U.S. State of Insights & Analytics Report, copyright 2026, Insights Association. All rights reserved.
The Report includes analysis and commentary from: Michael Brereton from the Master of Science in Marketing Research Program at Michigan State University; Simon Chadwick, Founder & Managing Partner of Cambiar; Chuck Miller, President of DM2 (Digital Marketing & Measurement); Lisa Gudding; President, Strategic Growth, Ipsos; Michael Hess, CEO of Emporia Research; Dan Entrup, Co-founder of AggKnowledge; and Jordi Ferrer, CEO of Zinklar.
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