Articles

​​​​​​​The Trump Administration has revived its proposed regulatory approach to independent contractor status from the President’s first term. The Insights Association expressed concern that the rules may not help the insights industry unless they affirm that research subjects who receive incentives are independent contractors, not employees.

The SECURE Data Act would establish a single national framework to replace the current patchwork of state privacy laws, strengthen consumer protections, and preserve the role of market research, insights, and analytics in informed decision-making.

The Insights Association joined other stakeholders in expressing “concerns and disappointment” about the final design of the 2026 Census Test.

March may have arrived like a lion for the public policy interests of the insights industry, but it sure isn’t departing like a lamb. The Insights Association faced challenges on multiple advocacy fronts this month, including: minors’ privacy legislation in Congress; the slow-burn impact of a recent under-the-radar European law; burgeoning concerns about contracts and terms regarding artificial intelligence and how they impact client data; changes to the 2026 Census Test threatening to make it...

The Insights Association warned that proposed changes to the 2026 Census Test, a huge piece of preparations for the 2030 Census, will make it a huge waste of resources that undermines an accurate headcount of the U.S. population.

From Capitol Hill to state legislatures across the country, policymakers are advancing sweeping proposals that could reshape the legal and regulatory landscape for the insights industry. In February, debates over kids’ and teens’ privacy, federal data security enforcement, and the future of comprehensive privacy legislation took center stage in DC, while new developments surrounding the 2030 Census, artificial intelligence, and telephone research signal significant compliance and operational i...

The Insights Association recently discussed the proposed changes to the 2026 Census Test and its negative impact on preparations for the 2030 Census.

The Insights Association, the leading nonprofit organization representing the U.S. market research, insights and analytics industry, joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level.

As 2026 got underway, high-stakes battles extended beyond the football field as the Insights Association's advocacy blitz deployed on a fast-moving play-action package of federal and state privacy legislation (some helpful, some terribly harmful), emerging AI regulation, census funding and policy battles, and more. We’re highlighting where IA is shaping legislation and regulation to champion the insights industry at a critical moment on the policy calendar.

The U.S. House of Representatives is poised to pass a compromise Fiscal Year 2026 (FY26) funding package by January 8, 2026, including money for the Census Bureau, that would stave off another government shutdown. The “minibus” bill excludes a provision opposed by IA that would have been detrimental to the decennial census and American Community Survey (ACS).