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The Insights Association, the leading nonprofit organization representing the U.S. market research, insights and analytics industry, joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level.

As 2026 got underway, high-stakes battles extended beyond the football field as the Insights Association's advocacy blitz deployed on a fast-moving play-action package of federal and state privacy legislation (some helpful, some terribly harmful), emerging AI regulation, census funding and policy battles, and more. We’re highlighting where IA is shaping legislation and regulation to champion the insights industry at a critical moment on the policy calendar.

The U.S. House of Representatives is poised to pass a compromise Fiscal Year 2026 (FY26) funding package by January 8, 2026, including money for the Census Bureau, that would stave off another government shutdown. The “minibus” bill excludes a provision opposed by IA that would have been detrimental to the decennial census and American Community Survey (ACS).

As 2025 ended, the Insights Association reflected on a year of sustained advocacy victories and ongoing challenges across consumer privacy, data security, artificial intelligence, taxation, and more policy issues directly affecting the insights industry. This final Fighting for You update of the year highlights where we successfully held the line, where new risks are emerging, and how your support positions us to continue the fight in 2026.

In between all the raking of leaves, the Insights Association continued its vigorous advocacy on the most pressing legislative and regulatory issues shaping the U.S. insights industry, from evolving state privacy frameworks to emerging artificial intelligence restrictions and even challenges to the census. November’s update highlights where IA is pushing back, pushing forward, and protecting your ability to conduct responsible, effective research.

While IA advocates for a better-resourced 2030 Census and American Community Survey (ACS), the federal government shutdown and continued funding battles have left a lot in limbo.

This October has been a scary time for the insights industry, and not just because of Halloween. Maryland’s new comprehensive privacy law – one of the strictest yet – and a wave of new California laws ranging from chatbot disclosure mandates, to imposing liability for AI-related harm, tightening consent rules, restricting algorithms, and faster data breach notifications, all brought significant compliance challenges for insights professionals. Federal bills signaled competing approaches to na...

Insights professionals are often responsible for reporting adverse events from pharmaceuticals or medical devices when they are uncovered during healthcare market research.

September brought interesting developments in advocacy issues facing the U.S. insights industry, including a gaggle of new state laws on data privacy and artificial intelligence (AI), the business community coalescing to defend the American Community Survey (ACS), a critical privacy decision in a European courtroom, a changing human resources landscape, and other legislation.

The European Court of Justice (CJEU) recently dismissed a case brought against the new mechanism for trans-Atlantic data transfers, the EU-U.S. Data Privacy Framework (DPF). Insights work can continue unimpeded as a result.