Council for Data Integrity

Leading the Charge for Integrity in Research.

Championing Data Integrity Across the Insights Industry

Every part of the insights and analytics ecosystem—from sample providers to brand decision-makers—relies on clean, trustworthy data. Yet until recently, resources on data and sample integrity were scattered, making it hard to stay ahead of challenges like fraud and quality assurance.

That’s why the Insights Association launched the Council for Data Integrity in 2022 (formerly the Data Integrity Initiative). This expert-led, volunteer council is a central hub for best practices, tools, and ongoing innovation in data quality.

CDI

Featured WorkStreams

The Council for Data Integrity brings together leaders from across the insights ecosystem to develop practical resources, frameworks, and programs that strengthen trust in research data. Its workstreams focus on measurable standards, emerging threats, transparency, education, and industry engagement.

Standards & Measurement

The Standards & Measurement workstream develops consistent benchmarks and measurement frameworks that help the industry evaluate, compare, and improve data integrity practices. Its current focus is expanding the Data Quality Benchmark and advancing shared KPIs, methodologies, and maturity measures.

Workstream Leads: Andrew Hunt (The Link Group) and Chuck Miller (DM2)
Team Members: Jerry Arbittier (AOPS), Emily Bosworth (Material+) Rich Ratcliff (OpinionRoute), Kyle Morrison (Touchstone Research), David Boyd (Kantar) and Gene Saykin (Toluna)

Emerging Trends & Innovation

The Emerging Trends & Innovation workstream examines new and evolving threats to research integrity and translates them into practical industry guidance. Current initiatives include cross-industry fraud-prevention roundtables and the annual State of Data Integrity Report.

Cross-Industry Fraud-Prevention Roundtables - Lead: Rich Ratcliff (OpinionRoute)

Roundtables Team Members: Chuck Miller (DM2), Dawn Hoskins Fite (MarketVision Research), Amanda McMahan (CMB) and David Boyd (Kantar)

State of Data Integrity Report - Leads: Amanda McMahan (CMB) and Rich Ratcliff (OpinionRoute)

Report Team Members: Chuck Miller (DM2) and Dave Adkins (Kantar)

Advocacy & Policy

The Advocacy & Policy workstream advances greater transparency and accountability throughout the research supply chain. Its current initiative, Transparency in Sample Sourcing, is developing a practical question framework to support more informed conversations and partner-selection decisions.

Workstream Lead: Jerry Arbittier (AOPS)
Team Members: Dawn Hoskins Fite (MarketVision Research), Brad Franz (Burke), Jamie Lussier (Travelers) and Terry Sweeney (MR Framework)

Marketing/Content & Activation

The Marketing/Content & Activation workstream increases awareness of CDI initiatives, resources, and industry contributions. The team supports the promotion of workstream programs, educational content, research findings, and opportunities for industry participation.

Workstream Leads: Mauricia Wills (Symmetic) and Nick Flores (Scantron)
Team Members: Alisa Weinstein (Full Circle Research)

Education & Talent Development

The Education & Talent Development workstream helps build the knowledge and capabilities needed to protect research integrity over the long term. Its current focus is integrating data integrity into market research and analytics curricula through practical, expert-developed educational resources.

Workstream Leads: Rich Ratcliff (OpinionRoute) Chuck Miller (DM2) and Alisa Weinstein (Full Circle Research)
Team Members: Brian Lamar (ROI Rocket)

Help Shape the Future of Data Quality

The Council for Data Integrity is the Insights Association’s volunteer-led contribution to Global Data Quality, an international collaboration working to build confidence in the data our profession collects and delivers. We welcome individuals and companies from across the insights ecosystem (including brands, full-service research firms, and data, sample, technology and other solution providers) who share our commitment to advancing trustworthy research. Volunteering with CDI is an opportunity to collaborate with like-minded colleagues, contribute your expertise and help create the standards, tools, research and educational resources that will move data quality forward. Whether you are ready to lead an initiative, join a workstream or contribute to a specific project, there are meaningful ways to participate at every level of commitment.

Bring your perspective. Build valuable connections. Make a lasting impact on the future of our industry.

Interested in getting involved?
Contact Us Today

Must be an IA member in good standing