Your guide to understanding, improving, and championing research quality.
This Toolkit brings together the knowledge, standards, and guidance that uphold the integrity of our profession. From understanding today’s quality challenges to applying proven practices and strengthening compliance, these resources empower organizations to produce trustworthy, actionable insights in an evolving research landscape.
Explore the established best practices that underpin data quality and research integrity. These frameworks support consistent, rigorous processes that drive dependable outcomes.
The Insights Association Code of Standards & Ethics outlines the fundamental principles of market research practices and client and participant relations.
The ESOMAR guide gives you the questions you need to identify the key issues and introduce consistent terminology.
Since 2018, MRS has run an annual study on how poor mobile design and limited optimization affect research participation, completion, data quality, and response rates.
Here will find recommendations on how to produce the best survey possible. Included are suggestions on the design, data collection, and analysis of a quality survey
Certification strengthens your processes, elevates compliance, and signals to clients and partners that you prioritize the global standard for quality research.
The International Organization for Standardization (ISO) is a worldwide federation of national standards bodies, recognized globally as the authority on quality management. The Insights Association encourages companies to become certified to the ISO standards designated applicable to the market research and insights industries as a pathway to increasing data quality across the project lifecycle.
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The meeting focused on the ISO 20252 standard for market research, discussing its benefits, implementation process, and certification. Experts shared their experiences with the standard, highlighting its impact on quality processes and industry trust. The discussion also covered the future of data quality certification, including upcoming revisions to the standard and the increasing demand for formal trust frameworks in the industry.
Integrity and quality rely on strong advocacy and policy. These resources help you uphold best practices, protect participants, and ensure trusted insights.
From protecting market research in federal privacy laws and ensuring responsible AI adoption, to preventing unfair government competition, stopping harmful taxes, defending the census, preserving incentives for research participants, and advancing continuing education.
The European Union (EU) General Data Protection Regulation (GDPR) is a sweeping regulation that replaced the aging Data Protection Directive (95/46/EC). It (somewhat) modernized the EU's approach to privacy and data protection and (somewhat) harmonized privacy and data protection laws across the EU.
Legal and compliance guidance for the insights industry—covering privacy, data security, AI, research operations, and emerging laws that affect how we collect, use, and protect data.
Practical guidance, model language, and updates for insights, research, and analytics teams on the California Consumer Privacy Act (CCPA) / California Consumer Privacy Rights Act (CPRA).