Become a Member

Become a Member

Why join the Insights Association?

IA protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support that allows our members to thrive. Anyone in the supply chain of producing and activating insights will benefit from being a member.

Let's Get Started

First, we’ll need to determine what category of membership you qualify for – please select from the 3 options below. If you prefer to contact us directly, please e-mail Lisa Beck.

I am on the…

Agency/Provider Side of the Industry

Organizations or employees funded by clients to develop intelligence, insights, analytics, and strategies to promote their clients’ products, services, or ideas, including those providing products and services in support of this work. These are additionally defined as insights, analytics, research or service provider organizations; those who sell their services.


Client/Brand Side of the Industry

Organizations or employees funding the development of intelligence, insights, analytics and strategies to promote their organization’s products, services, or ideas. These are additionally defined as internal insights, analytics, research departments within corporations, governments, nonprofits, and associations; those who do not sell their services.


Educators, Students and Job Seekers

I am a full-time student, full-time educator, or job seeker within the insights industry and am located in the U.S. or Canada.


Why Members Continue to be a Part of our Growing Insights Community


The advocacy initiatives IA provides and the opportunities for additional learning for our team are critical. We attend webinars whenever possible and come away with information that helps us move forward. We are glad we came back to our IA membership.

Jack Semler
Readex Research

My membership with IA is one of the single most valuable memberships I hold as a corporate researcher today. The learning and collaboration opportunities are endless. Most important, as an inaugural member of the IDEA Council, the IA shows no signs of DEI fatigue, we are in it for the long haul and I’ll be there as long as these phenomenal pioneers in this space will have me!

Dr. Tchicaya Ellis Robertson
Senior Principal
Tribe Insights

We consider IA the best source of information for the market research community. Through its federal advocacy work, it provides members with critical information on the regulations impacting our industry. It was also instrumental in helping our company become certified to the ISO 20252 international quality standard, as well as the Privacy Shield Program for compliance with privacy laws that use the GDPR framework.

Jorge Restrepo
President & CEO
EurekaFacts, LLC

Our Members

  • logo
  • logo
  • logo
  • logo
  • logo
  • logo