2030 Census Requires Improved Qualitative Research to Inform Communications Strategy Howard Fienberg Government Affairs 11/6/2026 10:12:00 AM The Insights Association recently joined 25 other groups in comments urging the U.S. Census Bureau to substantially strengthen its proposed qualitative research to inform 2030 Census communications. Read More
Insights Association Urges Commerce to Withdraw Proposed 2030 Census Rule Howard Fienberg Government Affairs 11/2/2026 8:24:00 AM Market research industry warns the 2030 Census proposal would make the census harder to answer, less consistent in where it counts people, and less dependable as the benchmark for all statistically-representative research in the U.S. Read More
U.S. Business Groups Oppose Eliminating Race and Ethnicity Questions from the 2030 Census Howard Fienberg Government Affairs 11/2/2026 7:20:00 AM Trade associations, chambers of commerce and companies warn that removing race and ethnicity data from the 2030 Census "would remove the anchor the American business community uses to gauge the accuracy of its own numbers and decision-making" Read More
Fighting for You October 2026 Legislative and Regulatory Update Howard Fienberg Government Affairs 10/29/2026 11:37:00 AM Not every October surprise has to be frightening. This month, the Insights Association helped deliver several significant wins for the insights industry in California, while keeping watch over a new crop of privacy, AI, accessibility and Census challenges across the country. IA also rolled out an updated Code of Standards and Ethics and continued to promote and protect the integrity of the market research, insights and data analytics profession. Read More
Proposed 2030 Census Rules Would Make Insights Less Reliable Howard Fienberg Government Affairs 10/19/2026 5:44:00 PM The Census Bureau’s proposed rule to rewrite how the next decennial census is run poses substantial challenges to the insights industry. The rule will restrict demographic questions, and change who counts and where they are counted. Read More
Insights Association Permanently Bans Four Individuals Who Pled Guilty in Op4G/SliceMR Market Research Fraud Case Howard Fienberg Ethics 10/14/2026 3:14:00 PM The Insights Association (IA), the nonprofit association representing the U.S. market research, insights, and analytics industry, has permanently barred Frank Nappo, Frank Hayden, Daniel Harriman, and Ryan Stoudt from IA membership after each pled guilty to conspiracy to commit wire fraud in the federal case involving Op4G, Slice (SliceMR), and SNWare. The IA Standards Committee will apply similar consequences to any other individuals or companies involved in fraudulent activity. Read More
Minor 2026 IA Code of Standards Revisions and Call for 2027 Input Howard Fienberg Methods & Trends, Management & Operations, Ethics 10/14/2026 2:36:00 PM The Insights Association Code of Standards and Ethics is a living document, reflecting both the enduring principles of responsible research and the changing realities of the insights profession. Learn about 2026's minor revisions and the call for input on a much more substantive review in 2027. Read More
Bill to Ban Data Sale to Third Parties Vetoed in California Howard Fienberg Government Affairs 10/14/2026 8:21:00 AM The governor vetoed California A.B. 1542, a bill opposed by the Insights Association that would have prohibited most companies from selling sensitive personal information to a third party. States are cracking down on data sharing, but the governor worried about “unintended consequences if consumers are removed entirely from the decision process." Read More
California Heeds Insights Industry Concerns in Three Privacy and AI Bills Before Passing Them Into Law Howard Fienberg Government Affairs 10/8/2026 1:34:00 PM Insights Association advocacy helped protect the conduct of market research, insights and analytics in three California privacy and AI bills, curtailing the impact on relations with research subjects before the bills became law. Read More
California Blocks Abusive CIPA Litigation Against Insights Firms Howard Fienberg Government Affairs 10/1/2026 1:29:00 PM California Governor Gavin Newsom (D) signed an Insights Association-endorsed bill into law on September 30, 2026, finally cracking down on abusive litigation that has plagued some insights firms. Read More