Global Data Quality Excellence Pledge

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Data Quality Excellence Pledge

The Data Quality Excellence Pledge is a commitment to establish quality signals for the buyers of market research and develop proof of quality claims through adherence to a shared basic standard. By signing this pledge created by the Global Data Quality, a cross-association collaborative, your organization joins a growing movement of hundreds of companies in the insights & analytics industry around the world dedicated to:

  • Upholding rigorous data quality standards
  • Ensuring transparency in methodologies & data sources
  • Protecting participant rights & privacy
  • Fostering industry collaboration & education

Read the launch press release here.

What is the Data Quality Excellence Pledge?
“[The Data Quality Excellence Pledge] is a powerful statement of commitment from companies worldwide to raise the bar for data quality across the ecosystem. The Data Quality Excellence Pledge is more than a symbol — it’s a promise that every organization can make to build trust and drive transparency in every interaction with data.”
- Melanie Courtright, CEO of Insights Association

The Data Quality Excellence Pledge is a set of practices and standards an organization commits to signal they are upholding the highest standards of data quality in every aspect of their work. These commitments are to:

  • Uphold rigorous data quality standards throughout operations.
  • Provide transparency in these data quality standards.
  • Protect and elevate the experience and rights of research participants.
  • Enable education and collaboration among employees and partners.
  • Participate in and support GDQ initiatives.

The Pledge is supported by a compliance mechanism overseen by the associations that make up the Global Data Quality collaborative. For Insights Association, concerns and questions can be directed to inquiries@insightsassociation.org.

The Pledge is supported Learn more about the Data Quality Excellence Pledge by visiting globaldataquality.org/excellence-pledge.

Who should sign the Data Quality Excellence Pledge?

The Data Quality Excellence Pledge is for any and every company and independent in the insights and analytics industry, whether you are a brand, full-service research agency, sample panel providers, digital data analytics, consultancy, research platform, a qualitative consultancy and more. We all have a part to play in overseeing and working towards the highest standards of data quality.

How can I sign on?

Complete the Pledge acknowledgment form on the GDQ website here.

Insights Association member companies who have signed the pledge

This list will be updated weekly. Last update: March 18, 2025. For a full list of signees globally, visit Global Data Quality's Data Quality Excellence Pledge webpage

GDQ Pledge Signees