Member Spotlight: Screen Engine/ASI Administrator 4/11/2023 10:30:00 AM Headquartered in Los Angeles, Screen Engine/ASI, is a global market research and data analytics that helps creators and brands maximize results by engaging with audiences of every size from the earliest stages of consideration through market realization. We sat down with Founder & CEO Kevin Goetz to learn more. Read More
IA Comments on Risk and Cybersecurity in New California Rulemaking Process Howard Fienberg Government Affairs 3/31/2023 11:44:00 AM Even as regulations implementing the new California Privacy Rights Act (CPRA) were being finalized, the insights industry had to raise concerns about a new round of rules regarding cybersecurity audits, risk assessments and automated decision-making. Read More
Member Spotlight: SoftArchitect Administrator 3/29/2023 12:17:00 PM Based in Poland, SoftArchitect helps research agencies collect, protect, integrate, and analyze data from several sources. To learn more about the company, check out this interview with Grzegorz Kowalski, the company's New Business Director. Read More
Fighting for You: March 2023 Legislative & Regulatory Update Howard Fienberg Government Affairs 3/29/2023 11:16:00 AM Welcome to spring, where the insights industry has been facing challenges in regulation and legislation, including state and federal data privacy (especially the finalized rules you need to know in California), the treatment of research subjects as independent contractors, and prohibitions on non-compete agreements. We also welcomed the new scathing conclusions of a federal investigation into the Census Bureau’s attempt to compete against the insights industry, and reviewed the players on Congr... Read More
NTIA Exploring How Data Practices Affect Civil Rights Howard Fienberg Government Affairs 3/21/2023 10:40:00 AM In response to a federal inquiry into privacy, equity and civil rights, Privacy for America urged “recommendations that will buttress and improve upon existing civil rights protections in ways that will not unreasonably restrict access to data that substantially benefits all of America.” The coalition also cited the Insights Association's Inclusion, Diversity, Equity and Access (IDEA) Council efforts as evidence of how responsible data use can benefit underserved or marginalized communities. Read More
Seeking That Elusive Pot of Revenue Gold Administrator 3/16/2023 7:20:00 AM St. Patrick’s Day ties to many symbols and traditions, one being the elusive pot of gold at the end of the rainbow. In this spirit, Insight250's Crispin Beale asked market research and insights experts from around the world: what do you think will be the largest driver of revenue growth for market research in the foreseeable future? Read More
Reframing Customer Experience: How an expanded view of CX can drive business success Administrator 3/11/2023 3:29:00 PM Why centering your business around the customer experience matters now more than ever. Read More
Membership Spotlight: Catapult Insights Administrator 3/3/2023 4:19:00 PM Founded in 2022, Las Vegas-based Catapult Insights is an outcomes-focused insights consultancy that helps brands grow, evolve and future-proof their business. We sat down with Co-founders Jill Miller & Justin Sutton to learn more about the company. Read More
What MR Companies Need To Do To Successfully Recruit, Motivate & Train Gen Z Administrator 3/2/2023 8:31:00 AM Advice from Anthony Onesto from his new book, The New Employee Contract - How to Find, Keep and Elevate Gen Z Talent Read More
Inspector General Scolds the Ask U.S. Panel Project at Census Bureau as the Bureau Plans to Insource Howard Fienberg Government Affairs 3/1/2023 8:19:00 PM A federal watchdog has criticized the Ask U.S. Panel project, concluding an investigation of the Census Bureau’s attempt to develop an online research panel to compete with the insights industry. Read More