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Archive by author: Kerry EdelsteinReturn

Equal parts stats geek, business wonk, and strategic storyteller, Kerry founded Research Narrative in 2011 to address an observable need for the marriage of rigorous methodology with stronger communication and storytelling skills in the research & analytics space. Since that time, Research Narrative has grown from a fledgling idea into a full-service research & insights consulting agency offering services in market research, insights strategy & communication, strategic planning, data storytelling coaching, and data journalism. The company also is a co-founder of the Multicultural Insights Collective, a consortia of research agencies focused on crafting and activating groundbreaking research to support diversity, equity, and inclusion initiatives in the corporate and non-profits sectors. Kerry’s professional career encompasses 20+ years of market research, audience insights, and strategic advisory for organizations in the media, entertainment, education, and non-profit sectors. Current and past clients include: YouTube, Visible (Verizon), Rovi Corp. (now TiVo), Netflix, Amazon Studios, NPR, SHE Media, Discovery, Disney, Warner Bros., A&E Networks, and Viacom, as well as university and government organizations such as UCLA, USC, The University of Virginia, Rochester Institute of Technology, The University of Illinois, and The Centers for Disease Control.

The Hidden Message of Zero Value

Kerry Edelstein
11/2/2024 11:29:00 AM

Throughout the insights industry, researchers often unconsciously accept and communicate a lack of value. To address this, here are five commandments for creating and communicating value.