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Marketers love to make claims about their products and services. Why? Because ad claims work. When choosing, substantiating and executing any type of claim in your advertising, keep these best practices in mind...

A provider of media market research solutions, Erdos Media Research was created in 2023 from the combination of Beta Research and its sister company, Erdos & Morgan.

Comprehensive privacy legislation based upon a "flexible, risk-based approach" would be the best way to approach data security and competition concerns in the cloud computing industry, according to Privacy for America.

Welcome to the home stretch for your insights organization's compliance with the new comprehensive consumer data privacy and security laws in California, Colorado and Connecticut, as we approach July 1, 2023.

As temperatures rose, so did the threats and opportunities for the insights industry in advocacy during May, ranging from three new comprehensive state privacy laws, advancing regulation of artificial intelligence, compliance concerns with state sales taxes, jousting over the Census Household Panel, restrictions on high-end incentives for research subjects, state legislation to ban non-competes, and a new Maryland law restricting most telephone calls for research purposes.

With DC subsumed in big picture battles over federal spending and the debt ceiling, the Insights Association recently joined a coalition letter in support of Fiscal Year 2024 (FY24) funding for the decennial census and American Community Survey (ACS).

The insights industry faced challenges on multiple advocacy fronts in April, such as: growing risks from the boom in generative AI; new privacy laws and regulations; an FTC proposal to eliminate noncompete agreements; a new attempt at insourcing insights work by the Census Bureau; and a proposed new tax on data in Nevada.

Among the sessions scheduled is a client-led panel discussion hosted by IA's Data Integrity Initiative (DII) Council.

While the Insights Association “agrees that there should be restrictions on noncompete agreements” in employment contracts, the leading nonprofit association for the insights industry filed comments on April 18, 2023 differing with the Federal Trade Commission's proposed regulations on “what such restrictions should look like and how they should be achieved.”

The leading trade association for the insights industry told Congress on April 14, 2023 that the Census Household Panel, a program the Census Bureau aims to insource from its failed contract to develop an online research panel, is a waste of taxpayer money.