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Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Fighting for You: May 2023 Legislative & Regulatory Update

Fighting for You: May 2023 Legislative & Regulatory Update

As temperatures rose, so did the threats and opportunities for the insights industry in advocacy during May, ranging from three new comprehensive state privacy laws, advancing regulation of artificial intelligence, compliance concerns with state sales taxes, jousting over the Census Household Panel, restrictions on high-end incentives for research subjects, state legislation to ban non-competes, and a new Maryland law restricting most telephone calls for research purposes.
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Specific and Measured Restrictions on Non-Compete Agreements Supported by the Insights Association

Specific and Measured Restrictions on Non-Compete Agreements Supported by the Insights Association

While the Insights Association “agrees that there should be restrictions on noncompete agreements” in employment contracts, the leading nonprofit association for the insights industry filed comments on April 18, 2023 differing with the Federal Trade Commission's proposed regulations on “what such restrictions should look like and how they should be achieved.”
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Member Spotlight: Screen Engine/ASI

Member Spotlight: Screen Engine/ASI

Headquartered in Los Angeles, Screen Engine/ASI, is a global market research and data analytics that helps creators and brands maximize results by engaging with audiences of every size from the earliest stages of consideration through market realization. We sat down with Founder & CEO Kevin Goetz to learn more.
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Member Spotlight: SoftArchitect

Member Spotlight: SoftArchitect

Based in Poland, SoftArchitect helps research agencies collect, protect, integrate, and analyze data from several sources. To learn more about the company, check out this interview with Grzegorz Kowalski, the company's New Business Director.
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Fighting for You: March 2023 Legislative & Regulatory Update

Fighting for You: March 2023 Legislative & Regulatory Update

Welcome to spring, where the insights industry has been facing challenges in regulation and legislation, including state and federal data privacy (especially the finalized rules you need to know in California), the treatment of research subjects as independent contractors, and prohibitions on non-compete agreements. We also welcomed the new scathing conclusions of a federal investigation into the Census Bureau’s attempt to compete against the insights industry, and reviewed the players on Congr...
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