IA's Code of Standards and Ethics for Marketing Research and Data Analytics has long been considered the covenant defining principles and rules that guide decisions, procedures and systems throughout the market research and data analytics community.
View a list of our Company and Corporate Department Members. If you'd like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us.
Upcoming Events
IA Town Hall: Consumer Data Privacy: Matching Business Needs with Society's Expectations – January 21, 1 p.m. - Register Now
CEO Summit - January 24-26, 2022 in Miami - SOLD OUT! - Request to join waiting list.
IA Town Hall: Online Sample Fraud: Causes, Costs & Cures - February 11, 1 p.m. Register Now
IA Annual Conference – April 4-6, Philadelphia - CALL FOR PRESENTATIONS OPEN THROUGH JANUARY 21.
The gathering for IA members.
- Who Attends: Top executives at IA Member Companies and Corporate Insights Departments. Senior / mid-level executives and research practitioners at non-member companies and insights departments are also welcome.
Elevating understanding and teamwork across CX, UX & Insights.
- Who Attends – Insights executives and practitioners seeking to better understand the processes and challenges of CX & UX; Leaders challenged to bring harmony to the process and arrive at a single voice of the customer.
An occasion for understanding, inspiration, and action as together we address deficient diversity and inclusion in the insights profession and the populations it researches.
- Who Attends – Leaders from across the consumer insights field intent on making DEI progress within their organizations, in the research they conduct, as well as across the worlds of insights, marketing, business, and our entire society.
IA’s largest event, with corporate researchers making up about half of 600+ attendees. Case studies from leading brands. Large exhibit hall, multiple networking functions.
- Who Attends – Curious insights leaders who seek to learn from their peers about fresh approaches to identifying and communicating insights that render true business impact.
Fulfills a crucial need for those working in the confluence of data analytics and consumer insights to expand their network and knowledge.
- Who Attends – Executives and practitioners working in market research, data analytics, and data science.
Interested in sponsoring or exhibiting at our events? Please contact us for details.
Want to present? Tell us what you have in mind; your topic areas of expertise.
GfK and Dstillery have expanded their partnership by developing 32 new audiences that allow digital marketers to target CPG shoppers with new accuracy and efficiency.
E-Tabs has announced the launch of Enterprise Cloud – a cloud-based report automation platform for generating fully editable reports in PowerPoint and Google Slides/Sheets.
We recently sat down with Tim Kunkel, IPC, Senior Market Research Client Solutions at Suzy, to talk about why he pursued the Insights Professional Certification through IA, and what the credential means to him.
Leger announced that Aksel Bedikyan has joined its team as the vice-president of the Leger Analytics division.
It is with a heavy heart that IA posts news of the passing of Naomi Henderson, Founder & CEO of RIVA.
