IA's Code of Standards and Ethics for Marketing Research and Data Analytics has long been considered the covenant defining principles and rules that guide decisions, procedures and systems throughout the market research and data analytics community.
View a list of our Company and Corporate Department Members. If you'd like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us.
Upcoming Events
CONVERGE – December 7-8 – View Details & Register!
The latest, most novel and impactful work occurring at the intersection of analytics, data science and market research.
CEO Summit - January 24-26, 2022 in Miami - SOLD OUT! - Request to join waiting list.
IA Annual Conference – April 4-6, Philadelphia | Sessions also available virtually
The gathering for IA members.
- Who Attends: Top executives at IA Member Companies and Corporate Insights Departments. Senior / mid-level executives and research practitioners at non-member companies and insights departments are also welcome.
Elevating understanding and teamwork across CX, UX & Insights.
- Who Attends – Insights executives and practitioners seeking to better understand the processes and challenges of CX & UX; Leaders challenged to bring harmony to the process and arrive at a single voice of the customer.
An occasion for understanding, inspiration, and action as together we address deficient diversity and inclusion in the insights profession and the populations it researches.
- Who Attends – Leaders from across the consumer insights field intent on making DEI progress within their organizations, in the research they conduct, as well as across the worlds of insights, marketing, business, and our entire society.
IA’s largest event, with corporate researchers making up about half of 600+ attendees. Case studies from leading brands. Large exhibit hall, multiple networking functions.
- Who Attends – Curious insights leaders who seek to learn from their peers about fresh approaches to identifying and communicating insights that render true business impact.
Fulfills a crucial need for those working in the confluence of data analytics and consumer insights to expand their network and knowledge.
- Who Attends – Executives and practitioners working in market research, data analytics, and data science.
Interested in sponsoring or exhibiting at our events? Please contact us for details.
Want to present? Tell us what you have in mind; your topic areas of expertise.
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Reckner for compliance to ISO 27001, one of the most widely recognized and internation
Smarty Pants market research and strategic consulting firm announced that it has named Jennifer Dixon the company’s first “Head of Happiness”.
A recent study conducted by Insights Association member companies Research Narrative and InnovateMR, on behalf of Privacy for America, reveals that nearly all Americans surveyed (92 percent) believe it is important for Congress to pass new legislation to protect consumers’ personal data, and a majority (62 percent) favor federal regulation over individual state regulations. Four out of five voters (81%) support a national standard that outright prohibits harmful ways of collecting, using and sharing personal data.
Paula Shannon (she/her), Founder and Principal of Canadian-based sales consultancy firm Salosophy, has joined the Advisory Board of research localization agency EMPOWER Translate as Non-Executive Director.
Internet Research Bureau (IRB), a worldwide leader in providing B2B panels for market research, announced the hiring of Sarah Hillis as an addition to their EU sales team, working from their offices in London.
