Ignite: Your Brand

An exclusive, brands-only event that brings together corporate researchers and insights leaders for high-impact connection and collaboration.

Why Attend

Connect with fellow corporate insights leaders during this exclusive, buyer-side-only virtual series

Designed for candid conversation, practical learning, and meaningful peer connection in a completly sales-free environment
Featured brand leaders, including CMOs and heads of insights, will share new ways to accelerate workflows, strengthen stakeholder engagement, improve storytelling and influence, and increase the business impact of insights.
Each session will combine expert perspectives, audience Q&A, and small-group breakout conversations.

Join your corporate research peers to exchange ideas, sharpen your critical-thinking and problem-solving skills, and explore how insights can help drive repeatable growth across your organization.

Corporate Department

Professional Package

Corporate Department

Standard Member

$45

Corporate Researcher

Non-Member

$95

Register Now for The Lowest Rates

This intimate setting ensures every voice is heard and every conversation matters.

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Session 1 | December 1 | 11 a.m. - 12 p.m. ET

Inside the Corporate Insights Function: New Demands Evolving Roles

Join the conversation as brand-side leaders discuss how the corporate insights function is changing and what’s next for their teams and key stakeholders.
Panelists: Jing Mertoglu, Suntory Global Spirits; Ricardo Dalmas, Kimberly-Clark; Thomas Walker, eBay.
- Moderated by Anita Watkins, CEO, Insights Association

Breakout Rooms – We move into small groups to discuss (your choice):
- Leadership Issues: Budgets, Planning, Recruitment & Training, Resource Management, etc.
- The Practice: Methodologies, Technologies, Resource Sharing, etc.

Session 2 | December 2 | 11 a.m. - 12 p.m. ET

Moderated Interview & Case Study: “We The Lazy - Transformative Insights at La-Z-Boy”

Featuring Joseph Chen, Founder & CEO, Jöey Nordic Seed Crisps (Previously with Mondelez International, McDonald’s, Hershey, Unilever and Kraft)

Case Study presented by Jorge Calvachi, Director of Consumer Insights, La-Z-Boy Incorporated

Session 3 | December 3 | 11 a.m. - 12 p.m. ET

Case Studies:

“Intelligence at Scale: How Mastercard Is Putting AI to Work”

- Presented by Brooke Reavey, Professor of Marketing, Dominican University & Marian Smith, Vice President of Enterprise Futures & Cultural Intelligence, Mastercard

“From Insights to Impact: Earning—and Keeping—a Seat at the Executive Table”

- Presented by Diane Lauridsen, Head of Consumer Insights & Market Strategy, T-Mobile

Breakout Room Discussions (Choose Your Topic)

Synthetic Data

Everything Else AI - Implementation / Governance & guardrails

Defining & Managing a Single Center of Truth

Presenters

Coming soon

Space is limited, so act fast before tickets sell out!

This intimate setting ensures every voice is heard and every conversation matters.