Insights Association > Privacy

Last modified September 12, 2023

The Insights Association, Inc. (“Insights Association,” “us,” “we,” or “our”) is a New York not-for-profit corporation, headquartered at 1629 K Street NW, Suite 300 Washington, DC 20006.

The Insights Association values the privacy of its members (“Members”), customers, subscribers, visitors to, including all pages hosted thereunder or any website where this Privacy Policy is posted (collectively, the “Website”), and any others who share information with us or use services we make available.

The Website and any other websites, applications, or services directly owned, offered, or operated by the Insights Association are collectively referred to as the “Services”. Any individual who uses our Website, or who shares information with us or uses our Services, including Members, may be referred to herein collectively as “you” or “your”.

The definition of the term “personal information” or “personal data” varies under applicable law. As used herein, the terms “personal information” and “personal data” refer in general to information that can identify, relate to, describe, and could reasonably be associated with a particular individual or household. This definition includes information such as your name, email address, and phone number. It can also include demographic information, IP addresses, and other unique identifiers which may be linked to you.

Please read the following Privacy Policy to understand how your personal information will be treated as you make use of the Services. By visiting the Website, supplying us with personal information, or otherwise using the Services, you acknowledge and agree to the terms of this Privacy Policy, which forms a part of and is incorporated into the Insights Association Terms of Use.

While the Insights Association’s status as a not-for-profit corporation exempts us from some requirements under applicable privacy laws in the U.S., we take your privacy seriously and endeavor to align our privacy and security practices with our organization’s mission and values, in addition to applicable law. 

Notwithstanding the foregoing, depending on your location, you may have certain legal rights with respect to your personal information, including the right to access, correct, or delete any information we have on file about you. You may also have the right to appeal any decision we make regarding your personal information.

Individuals in Europe have certain special rights as further described in the applicable section below.

To exercise your rights under applicable law, or to express any other questions or concerns about this Privacy Policy or your personal information, please contact us as provided in the “Contact Us” section below.

Information You Provide to Us Directly. In connection with your use of our Services, you may provide personal information directly to the Insights Association. For example, you may be asked to provide personal information in connection with your: (i) registration as a Member of the Insights Association, (ii) attendance (or participation as a speaker, vendor, or sponsor) at an Insights Association event, (iii) receipt of electronic newsletters, (iv) participation in our certification or other training programs, or (v) access to content available on the Website. This information may include, without limitation, your name, email address, postal mailing address, home/mobile telephone number, credit card number, and billing information.

In addition, you may choose to post certain personal information to your public “profile” on the Website, such as your email address, telephone number, mailing address, personal photos, avatars, descriptions of occupation, title, employer, interests, and related comments. You may also provide information to us directly if you choose to use the Website’s discussion board or online chat features, or when you participate in a chat during an IA virtual event.

In all such cases, you are aware of what personal information we are collecting because you provide it to us directly. You may, of course, decline to share your personal information with the Insights Association, in which case you may not be able to fully participate (or participate at all) on the Website and the Services in general.

Search Terms. The Insights Association may track search terms that users enter in our “Search function.” We use tracking information to determine which areas of our Website users prefer. To better customize the content that is most relevant to you, we may also track what individual users read on the Website. This helps us continuously improve our offerings.

Other Information We Collect Automatically. We or our third-party service providers may collect certain information from you automatically when you visit the Website, including without limitation device type, operating system, browser type, information about your browser settings (e.g., your currency and language preferences), date and time of your visit, and location information, including IP address.

We use this information to facilitate your use of the Website and better deliver our Services to you.

We also use third-party service providers like HubSpot and Google AdWords, which may collect information from you to facilitate the delivery of targeted advertisements, including by tracking your browsing activity.

You can control whether advertisements are delivered to you and how your browser activities are tracked through your browser settings.

In addition to the information collected above, we may also collect information through cookies. A cookie is a small text file created by a website that is stored in the user’s computer either temporarily for that session only (session cookies) or permanently on the hard disk (persistent cookies). Cookies provide a way for the Website to recognize you and keep track of your preferences.

The Website uses both session cookies and performance cookies, which are persistent. Specifically, performance cookies are in place so that traffic patterns and uses on the Website may be measured and optimized.

The Insights Association also uses cookies on our Website to capture information about page visits. This information is anonymous, and the Insights Association uses this information only internally to deliver the most effective content to our visitors. Information from cookies are used to gauge page popularity, analyze traffic patterns on our site, and guide the development of other improvements to our site.

The Insights Association does not require that you accept cookies, however, some functionality on our Website, our product or service check-out process, and products and services may be disabled if you decline to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. You may also change your cookie settings through preference options in our products and/or services, where applicable.

You can prevent the setting of such cookies by changing your settings within your browser. Furthermore, you can adjust your browser so that it asks you for permission before each cookie is dropped on your device. Also, you can delete all your cookies on your device within your browser. You can find more information about cookies, browser settings, and cookie deletion on 

In General.  The Insights Association uses the personal information that we collect so that we may provide you with Services. For example, and without limitation, we will use your personal information for administrative purposes such as sending you account activation, Member account access, and “welcome” emails, notifying you of major Website updates, for customer service purposes, or contacting you regarding any of the activities on the Website or any other Services in which you may be participating. The Insights Association uses your email address to send you activity emails, newsletters, and notices about special events, products, or services available from the Insights Association or on the Website.

Public Profiles. When you create a profile on the Website, you may post, at your option, certain personal and professional information that will be publicly displayed, or only displayed to other Members, on the Website.

Usage Tracking As described more specifically in the Cookies section above, the Insights Association tracks user traffic patterns throughout the Website, to improve the user experience and interactions of Members.

Advertising. The Insights Association uses analytics data and the DoubleClick cookie to serve ads based on a user's prior visits to our website. For more information about how to opt out of personalized advertising, see here, and for more information about how to opt out of Google Analytics, see here.

The Insights Association may occasionally share your personal information with other organizations for marketing or promotional uses. Typically, such organizations will be affiliated with the Insights Association (such as various local or regional chapters of the Insights Association) or must themselves be Members of the Insights Association. Your personal information may also be shared with exhibitors or sponsors at Insights Association events for marketing and promotional purposes. When you register as a Member, you have the option to “opt-out” of any such sharing of your personal information. To opt out, contact us as provided in the “Contact Us” section below. 

We may also disclose some types of personal information to certain third parties or other businesses or persons who provide website hosting, maintenance and security services, fulfill orders, offer certain functionality, help improve or create new features on our Website, among other services that assist the Insights Association in its mission. Such sharing will be subject to confidentiality agreements with these third parties.

The Insights Association may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, judicial or other government subpoena, or warrant. In some cases, and at our sole discretion, we may make such disclosures without providing notice to you.

We also reserve the right to disclose personal information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability; (ii) protect the Insights Association from fraudulent, abusive, or unlawful uses; (iii) investigate and defend ourselves against any third-party claims or allegations; (iv) assist government enforcement agencies; (v) protect the security or integrity of the Website; and/or (vi) to protect the rights, property, or personal safety of Insights Association Members or other persons.

In the event the Insights Association is acquired by or merged with a third-party entity, we reserve the right to transfer or assign the information we have collected from Members, customers, sponsors, and users as part of such merger, acquisition, sale, or other change of control.

Otherwise, the Insights Association will not sell, rent, or otherwise disclose your personal information except as described in this Privacy Policy or as otherwise described in a policy or notice contained or associated with a specific Insights Association product or service.

This Privacy Policy only applies to information collected through the Services. When you access other third-party sites through links on the Website, for example, you do so at your own risk. These other sites are not under the Insights Association's control, and you acknowledge that the Insights Association is not responsible or liable for their information practices and/or policies. When visiting another site, you should read the site’s privacy policy and make sure that you are comfortable with its practices.

The Insights Association uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of personal information. The Insights Association operates secure data networks protected by industry-standard firewall and password protection systems. We periodically review and enhance our security and privacy policies as necessary and only authorized individuals have access to the information provided by our users, customers, sponsors, and Members. However, this is not a guarantee that such information will be kept 100-percent secure.

To protect your privacy and security, we take reasonable steps to verify your identity before granting account access. However, you are responsible for maintaining the confidentiality of your account/Member identification at all times. Under no circumstances will the Insights Association be liable for any losses resulting from or related to your failure to do so.

We will retain your information for as long as necessary to fulfill the purposes for which we collected it and as permissible by applicable law. To determine the appropriate retention period for information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Protecting the privacy of young children is especially important. For that reason, the Insights Association does not knowingly collect or maintain personal information on the Website from persons under 18 years of age, and no part of the Website is directed to persons under 18. If you are under 18 years of age, then please do not use or access the Website at any time or in any manner. If the Insights Association learns that personal information of persons less than 18 years of age has been collected, then the Insights Association will take the appropriate steps to delete this information.

If you are a parent or guardian who has discovered that your child has submitted his or her personal information without your permission or consent, the Insights Association will take reasonable steps to remove that information from its database at your request. To request removal of your child's information, please contact us as provided below, and be sure to include in your message the same user name, password, and e-mail address that your child submitted.

Because there is no commonly accepted response for “Do Not Track” signals initiated by browsers, we do not presently respond to them.

If you are visiting from the European Economic Area (EEA) or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States and by providing your personal data, you consent to that transfer.

EEA data protection law makes a distinction between organizations that process personal data for their own purposes (known as “controllers”) and organizations that process personal data on behalf of other organizations (known as “processors”). The Insights Association is the controller with respect to information you provide through the Services.

If you are a data subject in the EEA, you have the right to access, rectify, or erase any personal data we have collected about you through the Services. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Services. In addition, you have the right to ask us not to process your personal data (or provide it to separate entities to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on the consent you have provided to us.

You may exercise your rights by contacting us as provided below. We may request specific information from you to help us confirm your identity and process your request. If you would like to submit a complaint about our use of your personal data or response to your requests regarding your personal data, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.

We will not process your personal data unless we have a lawful basis for processing. Our lawful bases include where: (a) you have given your consent to our processing for a specific purpose; (b) processing is necessary for the performance of a contract with you or to comply with a legal obligation; or (c) processing is necessary for the purposes of the legitimate interests pursued by the Insights Association or a third-party controller, including our clients.

This Privacy Policy may be revised periodically without further notice to you, and this will be reflected by the "last modified" notice above. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Policy in effect when we received that personal information. Your continued use of the Website constitutes your agreement to this Privacy Policy and any future revisions.

Contact the Insights Association with any questions or comments about this Privacy Policy, your personal information, our third-party disclosure practices, or your consent choices at or by mail at 1629 K Street NW, Suite 300 Washington, DC 20006.