IDEA Council

The Insights Association's IDEA (Inclusion, Diversity, Equity and Access) Council works to fulfill a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.

Dedicated to advancing the insights profession through a range of initiatives that foster inclusivity, equity, and excellence.

To drive meaningful progress within the insights profession, the Council’s work will focus on:

Building a shared, up-to-date lexicon to ensure clarity and consistency across the industry.
Hosting community dialogue that encourages collaboration and shared learning.
Expanding representation of marginalized groups within organizations and at industry events.
Supporting education and career growth for professionals at all stages.
Developing benchmarks and metrics for pay equity, organizational diversity, and career advancement.

IDEA Council Members

Determined to make a difference and holding positions of influence capable of enacting meaningful change, the members of the IDEA Council represent a wide spectrum of the insights industry. The IDEA Council not only maps the path for progress in research practice and the insights workplace, but they also take active roles in research design, data analysis, report writing and presentation, and much more.

Sherri Dansby, BCBS
IDEA Council Co-Chair

Kristina Perkins, Microsoft
IDE Council Co-Chair

Damon Jones, Burke, Inc.
IDEA Council Past-Chair

Amy Santopietro, Mass General Brigham
IDEA Council Secretary

Scott Baker

Khary Campbell

Adrienne Pulido, Kantar

Lori Walker

Jason West, The Bantam Group

Kayte Hamilton, The Social Question

Brittne Kaulla, PHD
AARP

Nicole Mitchell, Dynata

Mandy Triplett, WK Kellogg Co

Fireside Chat: Hannah Sokoluv

The IDEA Council explores this question through a fireside chat with Hannah Sokolov, senior consultant at Kantar Monitor and LGBTQ+ subject matter expert. Joined by researcher Amy Santopietro, Hannah shares her perspective on the Council’s SOGI research, the importance of self-identification, the role of context in shaping research, and why the term “Other” has no place in participant demographics.

Stay tuned for the full Fireside Chat to gain deeper insights into how these practices can impact your work.

Resources

Guide to: Inclusion, Diversity, Equity, and Access Council Toolkit

In 2020, the “double pandemic” of COVID-19 and racial reckoning pushed the insights industry to confront how oppression shows up in our workplaces and research—through racism, sexism, ableism, ageism, classism, and more. The IDEA Council is dedicated to advancing diversity, equity, and inclusion across both the Profession (talent and workplaces) and Research (methods and communities). This toolkit is designed to help you begin or continue that journey.

Read Remore

Diversity, Equity, and Inclusion, Professional Representation Report

Insights Association’s IDEA Council published its first report on diversity, equity, and inclusion in the market research and consumer insights industry.

On Good Terms: How to Ask Race and Ethnicity in Inclusive and Sensitive Ways

This research originated with a position paper by the IDEA Council that recommended testing different demographic questions.

The Evolution of Demographic Questions