McKenna began his career at Luth Research in 2007 and worked at Toluna for the past 11 years.

Investment will strengthen the company's Research Desk and Research Defender platforms, while expanding its capabilities to better serve global brands, insight firms, and consultancies.

With over 25 years of experience, including time at Kantar, Morning Consult, and Hall & Partners, Alex brings a proven track record of client relationship building.

With the company since 1997, she succeeds Steve Raebel.

The program highlights forward-thinking companies that are pioneers in the use of Microsoft 365 Copilot and Copilot Studio.

Clariti is dedicated to providing expert data collection services across the UK, US, Canada, and the Netherlands.

The pledge is a landmark commitment for organizations in the research, insights, and analytics industry to uphold the highest standards of data quality in every facet of their work.

Zoë Ruffels, Global Head of Insights at Imperial Brands and former Trigold CEO Jon Whitmore join the board.

Tracee Porter joins as a Senior Research Manager; Sarah Weiss is the newest Research Associate on the company's MROC team.

London-based firm advances 11 team members, including Peter Latham to Director.