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1:00 PM to 2:00 PM EDT
Most researchers never get a clear look at what's actually happening inside their own studies. The data comes back, the charts get built, decisions get made, but where the problems entered, how they were caught, and what the survey design itself did to the results usually stays invisible. Across the industry, that blind spot is big: research-on-research scans of billions of survey attempts put fraud at roughly a third of all traffic and inattentive responses at roughly a quarter, with up to 70% of that fraud slipping past standard data cleaning. The "clean" dataset most teams report isn't always what they think it is.
Jonathan Goodbread, aytm's Head of Data Quality Strategy, walks through a practical framework for evaluating data quality across the full arc of a study. aytm's own Data Quality Benchmark Report landed to strong response earlier this year, and a second wave of the report is arriving this fall alongside a new per-study Data Quality Report tool. Attendees will leave with a framework they can apply to their own research programs right away.
Three takeaways:
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Protein is the hottest claim on the snack shelf. But when shoppers reach for a protein bar, shake, or jerky, are they buying the nutrient or the idea of it?
Outset ran a new study with hundreds of US protein snack buyers across four occasions: fitness fueling, weight management (including GLP-1 users), family snacking, and everyday convenience. Participants guessed the protein in a product they own, then photographed the Nutrition Facts panel while an AI moderator probed the gap between belief and label in real time.
In this session we share first-look findings and introduce the Protein Halo Score, a new 0 to 100 index of how much of a protein purchase is about the idea of protein versus the nutrient itself. You'll see where the halo is strongest, where it breaks, and what it means for brand, packaging, and claims strategy.
In this webinar, you'll learn:
-How cultural change, new technology, and rising prices are influencing consumer trust and behaviors -What growing consumer frustration and a desire to prune back low-value noise could mean for brands competing for time, attention, and spending --How brands can avoid being pruned and join the consumer regrowth by creating greater value, meaning, and connection in consumers’ everyday lives
Every insights team is being asked to do more with AI, and most are stuck on the same two questions: can I trust the number, and where does my data go? General-purpose AI models are fluent, but when HarrisX tested them on 50 real business questions from live tracking studies, they answered only 30% to 54% correctly.
In this session, HarrisX CEO Dritan Nesho and Chief Commercial Officer Alex Chizhik, show what it takes to make AI dependable for research. Through a live demonstration of AskTheo, HarrisX's AI research analyst, they show a tracker become a dashboard anyone can question in plain English, with every number calculated from the underlying records and checked before it reaches you.
Discussion Topics:
All cancellations must be received in writing at least two weeks prior to the start of the event. The Insights Association will issue a credit for the full amount of your payment, which may be applied towards a registration fee at any future Insights Association event (excluding Chapter events) held within 12 months. In lieu of a credit, at your request, Insights Association will issue a refund less a $300 cancellation fee. Cancellations received after the two-week prior deadline are non-refundable. If you are unable to attend, you may send a substitution. Substitutions requests must be emailed to inquiries@insightsassociation.org no later than 48 hours prior to the start of the event.
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The Insights Association will take any action deemed necessary and appropriate in response to any incident of unacceptable behavior, including immediate removal from the meeting without warning or refund, prohibiting attendance at future meetings, public sanction and/or expulsion for cause from the membership, as well as legal and other remedies
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The Insights Association is committed to providing a professional, respectful, and welcoming environment for all participants — including presenters, attendees, sponsors, and staff.
By participating in our webinars and virtual events, you agree to engage in a respectful and constructive manner at all times. We reserve the right to remove any participant, without warning or refund, for behavior or comments that are deemed inappropriate, disruptive, bullying, harassing, discriminatory, disrespectful, or otherwise harmful.
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