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1:00 PM to 2:00 PM EDT
Insights teams face a critical challenge: traditional, project-based research collects vast amounts of data, yet struggle to drive executive-level action or prove clear ROI. When brand tracking, ad testing, and pricing research operate in isolation, context gets lost, budgets are wasted, and insights die in slide decks. Join Appinio and senior insights leaders for an interactive session on how to transition from fragmented, reactive studies to a connected research system. Grounded in proven behavioral science, from Mental Availability and Category Entry Points (CEPs) to consumer psychographics, we will reveal how a unified insights foundation makes your team faster, your budget stretch further, and your strategic seat at the table permanent.
What You’ll Learn
Presented by: Eric Mathis, Client Partner, Appinio; Maggie Vlaco, Senior Research Consultant, Appinio; Ruth Devey, Senior Director of Insights & Strategy, Post Holdings & David Yin, Founder & President, Capital Y Consulting
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As consumer identities become increasingly multidimensional, growth is constrained when cultural intelligence remains isolated within specialized teams. In partnership with Collage, Coca-Cola is embedding cultural intelligence across strategy, insights, creative, media, and measurement, transforming it from a marketing discipline into an enterprise growth capability. This session will explore how breaking down organizational silos, building cultural fluency at scale, and operationalizing inclusive growth enables teams to move beyond broad audience assumptions and drive stronger relevance, performance, and business impact across Growth Audiences.
Key Takeaways
Presented by: Stephanie Eaddy, Director of Cultural Marketing North America, The Coca-Cola Company & Zekeera Belton, Senior Vice President, Enterprise Growth, Collage Group
AI gets better at mimicking human behavior every few months, creating a new challenge for survey researchers: any detection system that works today may not work tomorrow. Rather than treating bot detection as a solved problem, CloudResearch and Massachusetts Institute of Technology (MIT) launched the Bot Olympics, a $50,000 open competition where AI agents attempt to bypass survey fraud defenses while researchers work to stop them. This webinar takes you inside that process. You'll see what happens when modern AI is tested against leading detection systems, what those results reveal about current threats, and why continuous validation is becoming essential for protecting data quality. You'll come away with a better understanding of the tools, signals, and practices researchers can use to safeguard survey data as AI capabilities continue to evolve.
What You'll Learn
Presented by: Leib Litman, Chief Research Officer, CloudResearch
Gen Z is rewriting the rules of what it means to be healthy. They’re joining run clubs, tracking their sleep, buying supplements and functional drinks, and paying closer attention to wellness. At the same time, they’re vaping, spending hours on screens, experimenting with trends like looksmaxxing, and making plenty of choices that don’t fit neatly into the “healthy Gen Z” narrative.
So what’s really going on?
Join Prodege and First & First Consulting for a deeper look at the Gen Z Health Paradox, building on our presentation from CRC this year, and expanding the conversation into the categories and behaviors shaping this generation’s health and wellness decisions.
Using findings from a custom-designed study, we’ll explore the gap between what Gen Z says it wants and what it actually does, with a closer look at fitness, supplements, functional foods and drinks, appearance and wellness trends, and other everyday health behaviors. We’ll also unpack the motivations, pressures, trade-offs, and contradictions behind those choices.
Rather than trying to put Gen Z into a single “healthy” or “unhealthy” box, we’ll look at the distinct groups and behaviors that make this generation so difficult to categorize, and what those differences mean for brands trying to connect with them.
Attendees will also get an exclusive first look at the full Gen Z Health Paradox report, available to download after the webinar.
Presented by: Andrea Scheuerman, VP Insights Consulting & Data Solutions, Prodege & Devon Zdatny, CEO & Founder, First & First Consulting
Bad sample isn't just a nuisance. Fraudulent and low-quality respondents quietly corrupt the insights you're paying for, and every decision that gets made downstream inherits that risk. The problem is that most fraud-detection tools hand back a single risk score and leave you guessing about how severe it is and what to do about it, which means you're trusting a number you can't actually see inside of.
Join us to see how Quest Mindshare's integrated data integrity approach, powered by dtect, replaces that guesswork with three layers of insight: a clear good/suspicious/bad read, the specific flags behind it (VPN usage, automation, device mismatch), and the granular detail underneath, including time zone, location, and IP inconsistencies, and more.
Through a real-world use case, we'll show Quest Mindshare and dtect catching duplicate attempts, network masking, bot activity, device manipulation, AI-assisted fraud, and behavioral anomalies, all evaluated before a respondent ever enters your survey, with the full reasoning exposed at every layer.
You'll leave knowing exactly why any respondent gets flagged, and able to defend every data quality decision you make to your team, your stakeholders, and your clients.
Presented by: Andrea Huan, Senior Product Manager, Quest Mindshare
All cancellations must be received in writing at least two weeks prior to the start of the event. The Insights Association will issue a credit for the full amount of your payment, which may be applied towards a registration fee at any future Insights Association event (excluding Chapter events) held within 12 months. In lieu of a credit, at your request, Insights Association will issue a refund less a $300 cancellation fee. Cancellations received after the two-week prior deadline are non-refundable. If you are unable to attend, you may send a substitution. Substitutions requests must be emailed to inquiries@insightsassociation.org no later than 48 hours prior to the start of the event.
Meeting Safety & Responsibility The Insights Association is committed to providing a safe, productive, and welcoming environment for all meeting participants at all association events, including those sponsored by our chapters, committees, and organizations other than the association but held in conjunction with Insights Association events, in public or private facilities.
The Insights Association has zero-tolerance for sexual and other forms of intimidation, discrimination, harassment, or assault of or by anyone at our meetings. This may include but is not limited to physical or verbal abuse, inappropriate comments related to gender, sexual orientation, disability, physical appearance, race, religion, national origin, inappropriate use of nudity and/or sexual images, threatening or stalking any attendee, or disruption of proceedings.
The Insights Association will take any action deemed necessary and appropriate in response to any incident of unacceptable behavior, including immediate removal from the meeting without warning or refund, prohibiting attendance at future meetings, public sanction and/or expulsion for cause from the membership, as well as legal and other remedies
Any person who attends this event grants permission to the Insights Association, its employees and agents, to record his or her visual/audio images, including but not limited to, photographs, digital images, voices, sound or video recordings, audio clips, or accompanying written descriptions and, without notifying such person, to use his or her name and such images for any purpose, including advertisements for the Insights Association and its programs.
Private functions, hosted parties, meetings, or other events are not permitted during any official activity or function, including chapter events and excursions.
The Insights Association is committed to providing a professional, respectful, and welcoming environment for all participants — including presenters, attendees, sponsors, and staff.
By participating in our webinars and virtual events, you agree to engage in a respectful and constructive manner at all times. We reserve the right to remove any participant, without warning or refund, for behavior or comments that are deemed inappropriate, disruptive, bullying, harassing, discriminatory, disrespectful, or otherwise harmful.
This applies to all interactions, including but not limited to:
Our virtual environment is an extension of our professional community. Even in digital spaces, we expect conduct that supports a safe, inclusive, and respectful experience for everyone.
Where Insights Meet Community.