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1:00 PM to 2:00 PM EDT
As consumer identities become increasingly multidimensional, growth is constrained when cultural intelligence remains isolated within specialized teams. In partnership with Collage, Coca-Cola is embedding cultural intelligence across strategy, insights, creative, media, and measurement, transforming it from a marketing discipline into an enterprise growth capability. This session will explore how breaking down organizational silos, building cultural fluency at scale, and operationalizing inclusive growth enables teams to move beyond broad audience assumptions and drive stronger relevance, performance, and business impact across Growth Audiences.
Key Takeaways
Presented by: Stephanie Eaddy, Director of Cultural Marketing North America, The Coca-Cola Company & Zekeera Belton, Senior Vice President, Enterprise Growth, Collage Group
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AI gets better at mimicking human behavior every few months, creating a new challenge for survey researchers: any detection system that works today may not work tomorrow. Rather than treating bot detection as a solved problem, CloudResearch and Massachusetts Institute of Technology (MIT) launched the Bot Olympics, a $50,000 open competition where AI agents attempt to bypass survey fraud defenses while researchers work to stop them. This webinar takes you inside that process. You'll see what happens when modern AI is tested against leading detection systems, what those results reveal about current threats, and why continuous validation is becoming essential for protecting data quality. You'll come away with a better understanding of the tools, signals, and practices researchers can use to safeguard survey data as AI capabilities continue to evolve.
What You'll Learn
Presented by: Leib Litman, Chief Research Officer, CloudResearch
11:00 AM to 12:00 PM EDT
CIRQ (Certification Institute for Research Quality) invites you to join this information-packed session to learn about the recent updates to ISO 20252 Market, opinion and social research, including insights and data analytics. This 2026 version of the standard has been fully revised to address tighter data quality requirements, the ethical use of AI in market research and a full new Annex G that details panel development and lifecycle management. We’ll also cover resource and transition requirements for companies currently certified to the 2019 version of the standard as they move to this updated version, as well as answer questions for companies who may be considering an implementation. This session is open to all, no matter your organization’s certification status.
Presented by:Juliana Wood, Managing Director, CIRQ
Gen Z is rewriting the rules of what it means to be healthy. They’re joining run clubs, tracking their sleep, buying supplements and functional drinks, and paying closer attention to wellness. At the same time, they’re vaping, spending hours on screens, experimenting with trends like looksmaxxing, and making plenty of choices that don’t fit neatly into the “healthy Gen Z” narrative.
So what’s really going on?
Join Prodege and First & First Consulting for a deeper look at the Gen Z Health Paradox, building on our presentation from CRC this year, and expanding the conversation into the categories and behaviors shaping this generation’s health and wellness decisions.
Using findings from a custom-designed study, we’ll explore the gap between what Gen Z says it wants and what it actually does, with a closer look at fitness, supplements, functional foods and drinks, appearance and wellness trends, and other everyday health behaviors. We’ll also unpack the motivations, pressures, trade-offs, and contradictions behind those choices.
Rather than trying to put Gen Z into a single “healthy” or “unhealthy” box, we’ll look at the distinct groups and behaviors that make this generation so difficult to categorize, and what those differences mean for brands trying to connect with them.
Attendees will also get an exclusive first look at the full Gen Z Health Paradox report, available to download after the webinar.
Presented by: Andrea Scheuerman, VP Insights Consulting & Data Solutions, Prodege & Devon Zdatny, CEO & Founder, First & First Consulting
Bad sample isn't just a nuisance. Fraudulent and low-quality respondents quietly corrupt the insights you're paying for, and every decision that gets made downstream inherits that risk. The problem is that most fraud-detection tools hand back a single risk score and leave you guessing about how severe it is and what to do about it, which means you're trusting a number you can't actually see inside of.
Join us to see how Quest Mindshare's integrated data integrity approach, powered by dtect, replaces that guesswork with three layers of insight: a clear good/suspicious/bad read, the specific flags behind it (VPN usage, automation, device mismatch), and the granular detail underneath, including time zone, location, and IP inconsistencies, and more.
Through a real-world use case, we'll show Quest Mindshare and dtect catching duplicate attempts, network masking, bot activity, device manipulation, AI-assisted fraud, and behavioral anomalies, all evaluated before a respondent ever enters your survey, with the full reasoning exposed at every layer.
You'll leave knowing exactly why any respondent gets flagged, and able to defend every data quality decision you make to your team, your stakeholders, and your clients.
Presented by: Andrea Huan, Senior Product Manager, Quest Mindshare
How is the insights industry putting accessibility into practice—and where is more support needed? Join the Accessible Insights Consortium for a first look at findings from the Insights Association’s survey on how members approach accessibility.
The webinar will explore the current state of accessibility across the profession and outline how the Consortium will use the findings to develop additional resources that help insights teams strengthen disability-inclusive practices. Join the conversation!
Presented by: Kari Bassett Levine, Capital One; Co-founder and co-lead of the Accessible Insights Consortium
Feel more successful in a competitive insights environment
She’ll share practical tools to build confidence at work so you can communicate more clearly, manage fear and overthinking, mae the most of feedback, and take action through uncertainty. The session will include 40 minutes of teaching and 20 minutes of live coaching and open Q&A.
Most researchers never get a clear look at what's actually happening inside their own studies. The data comes back, the charts get built, decisions get made, but where the problems entered, how they were caught, and what the survey design itself did to the results usually stays invisible. Across the industry, that blind spot is big: research-on-research scans of billions of survey attempts put fraud at roughly a third of all traffic and inattentive responses at roughly a quarter, with up to 70% of that fraud slipping past standard data cleaning. The "clean" dataset most teams report isn't always what they think it is.
Jonathan Goodbread, aytm's Head of Data Quality Strategy, walks through a practical framework for evaluating data quality across the full arc of a study. aytm's own Data Quality Benchmark Report landed to strong response earlier this year, and a second wave of the report is arriving this fall alongside a new per-study Data Quality Report tool. Attendees will leave with a framework they can apply to their own research programs right away.
Three takeaways:
Protein is the hottest claim on the snack shelf. But when shoppers reach for a protein bar, shake, or jerky, are they buying the nutrient or the idea of it?
Outset ran a new study with hundreds of US protein snack buyers across four occasions: fitness fueling, weight management (including GLP-1 users), family snacking, and everyday convenience. Participants guessed the protein in a product they own, then photographed the Nutrition Facts panel while an AI moderator probed the gap between belief and label in real time.
In this session we share first-look findings and introduce the Protein Halo Score, a new 0 to 100 index of how much of a protein purchase is about the idea of protein versus the nutrient itself. You'll see where the halo is strongest, where it breaks, and what it means for brand, packaging, and claims strategy.
Every insights team is being asked to do more with AI, and most are stuck on the same two questions: can I trust the number, and where does my data go? General-purpose AI models are fluent, but when HarrisX tested them on 50 real business questions from live tracking studies, they answered only 30% to 54% correctly.
In this session, HarrisX CEO Dritan Nesho and Chief Commercial Officer Alex Chizhik, show what it takes to make AI dependable for research. Through a live demonstration of AskTheo, HarrisX's AI research analyst, they show a tracker become a dashboard anyone can question in plain English, with every number calculated from the underlying records and checked before it reaches you.
Discussion Topics:
All cancellations must be received in writing at least two weeks prior to the start of the event. The Insights Association will issue a credit for the full amount of your payment, which may be applied towards a registration fee at any future Insights Association event (excluding Chapter events) held within 12 months. In lieu of a credit, at your request, Insights Association will issue a refund less a $300 cancellation fee. Cancellations received after the two-week prior deadline are non-refundable. If you are unable to attend, you may send a substitution. Substitutions requests must be emailed to inquiries@insightsassociation.org no later than 48 hours prior to the start of the event.
Meeting Safety & Responsibility The Insights Association is committed to providing a safe, productive, and welcoming environment for all meeting participants at all association events, including those sponsored by our chapters, committees, and organizations other than the association but held in conjunction with Insights Association events, in public or private facilities.
The Insights Association has zero-tolerance for sexual and other forms of intimidation, discrimination, harassment, or assault of or by anyone at our meetings. This may include but is not limited to physical or verbal abuse, inappropriate comments related to gender, sexual orientation, disability, physical appearance, race, religion, national origin, inappropriate use of nudity and/or sexual images, threatening or stalking any attendee, or disruption of proceedings.
The Insights Association will take any action deemed necessary and appropriate in response to any incident of unacceptable behavior, including immediate removal from the meeting without warning or refund, prohibiting attendance at future meetings, public sanction and/or expulsion for cause from the membership, as well as legal and other remedies
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Private functions, hosted parties, meetings, or other events are not permitted during any official activity or function, including chapter events and excursions.
The Insights Association is committed to providing a professional, respectful, and welcoming environment for all participants — including presenters, attendees, sponsors, and staff.
By participating in our webinars and virtual events, you agree to engage in a respectful and constructive manner at all times. We reserve the right to remove any participant, without warning or refund, for behavior or comments that are deemed inappropriate, disruptive, bullying, harassing, discriminatory, disrespectful, or otherwise harmful.
This applies to all interactions, including but not limited to:
Our virtual environment is an extension of our professional community. Even in digital spaces, we expect conduct that supports a safe, inclusive, and respectful experience for everyone.
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