IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
View a list of our Company and Corporate Department Members. If you'd like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us.
Virtual Job Fair – January 26, 3-4 p.m. ET – Register Now
CEO Summit Connection (Virtual) – February 17 or February 18 – IA Members Only – Register Now
Town Hall: Ensuring Diversity & Inclusion in Qualitative Research – February 19 – Register Now
The Y Conference – March 9-10 – Registration Open!
Qualitative research focused on better understanding human behavior. “The Why Behind the What”.
NEXT – May 18-19
Research tools, techniques, technologies, concepts and strategies needed to effectively and efficiently identify and communicate insights.
The X Event – August 3-4
Elevating understanding and teamwork across CX, UX & Insights
CRC – October 19-21
A forum for end clients to meet and learn from each other.
CONVERGE – December 7-8
The latest, most novel and impactful work occurring at the intersection of analytics, data science and market research.
Stay tuned for details on our CEO Summits and The Insights Paradigm Shift (Toronto).
A new international report brings together leading market research sector views on the impact of the Covid-19 pandemic and explores the challenges and opportunities that lie ahead in 2021 and beyond.
Fieldwork has announced the opening of a new research space in Northern New Jersey. Fieldwork Ft. Lee is conveniently located just over the George Washington Bridge, minutes from New York City and provides top-notch local recruitment.
Directions Research has announced the launch of Xcelerant, a new suite of technology-driven omnibus survey solutions. Custom-designed for speed, Xcelerant enables teams to get quick answers to their most pressing questions from real people
Luth Research has announced the launch of SavvyShares, the first member-owned consumer panel, introducing an industry-changing model for capturing critical consumer opinion and data from a highly engaged survey panel.
Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is proud to welcome two new members to their leading Health practice, Katy Palmer, Ph.D., and Brad Perkins as Managing Director, Health and SVP, Health, respectively.
