Sales Success in Market Research Webinar Series

The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

Join the community of Insights & Analytics Professionals

Join Membership image

The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
Join Now

We are dedicated to standards, ethics, and best practices

Code of Standards

We offer educational resources at your fingertips

Educational Library

We are fighting for our members across the U.S.

Protecting the Industry

We protect and create demand for the evolving industry

Become a Member

UPCOMING CONFERENCES & LEARNING OPPORTUNITIES

This year’s IDEA Forum explores transforming consumer research by integrating principles of data equity.

Expert-led sessions and candid discussion about integrating and optimizing GenAI tools.

A rare opportunity to discuss business-critical issues with your C-level peers.

OUR MEMBERS

View all members

articles

Fighting for You: November 2024 Legislative and Regulatory Update

Howard Fienberg 11/26/2024

Government Affairs

As leaves accumulated and election season reached a crescendo, the Insights Association welcomed the advancement of a helpful kids’ privacy bill in Congress, dug into yet more new state privacy laws, advocated on census funding and policy concerns, and feasted on other policy issues of interest to ...
The Hidden Message of Zero Value

Kerry Edelstein 11/2/2024

Throughout the insights industry, researchers often unconsciously accept and communicate a lack of value. To address this, here are five commandments for creating and communicating value.
Fighting for You: October 2024 Legislative and Regulatory Update

Howard Fienberg 10/31/2024

Government Affairs

Spooky season is here, but thanks to the Insights Association the insights industry had the upper hand on the legislative and legal ghouls and goblins in October as we tackled bills and laws on privacy, data security, artificial intelligence, and more.