IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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CEO Summit, January 20-22, South Beach, FL – SOLD OUT - Join Waiting List
General Counsel & Privacy Officer Forum, February 20, virtual -- for company members only
NEXT, June 1-2, 2020, New York - Call for Presentations Now Open
Corporate Researchers Conference (CRC), October 27-29, Los Angeles
Converge, December 1-2, Nashville
CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Reason Research has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and da
I attended CES 2020 along with 180,000 of my closest friends. Two big things stood out to me this year – the quantified self and the continued feeding of ever-shrinking attention spans.
The Marketing Research Education Foundation (MREF) announced that Delvinia CEO Adam Froman has joined its board of directors, bringing the total number of board members to seven.
Jeff Bezos recently proclaimed that market research isn’t really helpful. In his letter to Amazon shareholders, he denounced the merits of market research—which surprised many given the company’s reliance on data-informed decision making.
