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The Insights Association empowers more than 30,000 data and insights professionals. Our collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Join us. Know what’s next.

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Industry leading events. Here's What's next

Charting options, driving growth, shaping outcomes. IA members make a difference.

Upcoming Events Sponsorship Opportunities

Ignite: Your Small Business

July 28, 2026 | 3 World Trade Center, New York, NY | A unique opportunity to connect with fellow small business owners in market research, collaborate on shared challenges, and learn from industry-leading experts.

Corporate Researchers Conference

September 15-17, 2026 | Chicago | CRC is a sell-out event—three years running—that brings the brightest minds from brands large and small together to move beyond the buzz into real work that matters. CRC is the only event built by corporate researchers, for corporate researchers.

Simulating Humans (aka Synthetic)

July 21, 22, 23, 2026 | Online | This 3-part webinar series is designed to cut through the noise. You’ll get an objective, practical, and deeply informed perspective on synthetic respondents—what they are, how they work, and how to responsibly begin using them.

Impact begins with insight. Insight begins with IA.

CIRQ Welcomes Newly Revised ISO 20252 Standard for Market, Opinion and Social Research

The Certification Institute for Research Quality (CIRQ), an ISO audit and certification body that is a subsidiary of the Insights Association, worked on the updated global standard, which introduces AI and automation requirements, strengthens data quality provisions and reflects evolving research practices.

Insights Association Names 2026 Laureates

IA named the 2026 class of Laureates, a lifetime recognition of distinction in the field of market research, consumer insights, and data analytics. The newly named Laureates are: Stan Sthanunathan, Executive Chairman, i-Genie.AI Inc.; Steven Snell, EVP, Head of Research, Rep Data; Hilary Borndahl, Founder and CEO, Miix Analytics; and Melanie Courtright, Chief Strategy Officer, Sago (pictured at left with IA CEO Anita Watkins).

New California Law Legalizes Alcohol Taste Testing Research

A new law in the Golden State, supported by IA, specifically authorizes alcohol taste testing market research, following years of unofficial guidance and vague legal status. According to Assemblymember Aguiar-Curry, the new law “allows our winemakers, brewers, and distillers to better understand their consumers so they can improve their products while making sure these tastings are done responsibly.”

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Credibility

Our Code of Standards sets the bar on ethical conduct, professionalism, and respect in data collection and analysis.

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Protects you in ways you cannot, advocating for your practice and profession all the way to Capitol Hill.

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Membership opens access to a wealth of education, networking, and professional development opportunities.

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