The Insights Association recently joined with over 200 other organizations and companies in urging Congress to “provide full-year funding for the 2020 Census as soon as possible.” With the latest Continuing Resolution funding the federal government, including the Census Bureau, expising on December 20, 2019, IA is worried about the Bureau getting the funding certainty necessary to fully roll out and complete the decennial headcount, especially since "the constitutionally mandated 2020 Census has already started."

A look back, counting down the Insights Association's top seven advocacy wins from the last decade that helped our marketing research and data analytics industry members create competitive advantage.

The Insights Association filed comments with the California Attorney General (AG) urging changes to protect the insights industry in the proposed regulations implementing the California Consumer Privacy Act (CCPA).

Privacy debate too often focuses on the risks from data rather than the risks to trade that arise from the restrictions on cross-border data flows, between and within multinational organizations and companies, and between individuals and companies all around the world, according to an FTC Commissioner who spoke at a recent conference in Washington, DC.

A new research study about the 2020 Census found 58 percent of respondents will “definitely” participate, but that more than 4 in 10 remain unsure – a comparable ratio from the 2010 and 2000 counts