IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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IA Summer Webinar Series: Data Analytics – Runs Through August 6 – Register Now!
IA CEO Summit Europe, September 11-13, Edinburgh, Scotland – Register Now
IA CRC 2019, October 22–24, Orlando – Program Announced!
IA Converge (Data Analytics), Los Angeles, December 10-11 – Call for Papers Open Until Aug. 1
Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal. So, what are some best-in-class ways to engage stakeholders well in advance of launching projects?
Kingston, Jamaica-based Bluedot has announced the launch of a "groundbreaking online platform which brings faster, more cost-effective research to companies." Bluedot Communa, "the first of its kind in the Caribbean," provides companies direct access to
Schlesinger Group, a leading international data collection and research services provider, has partnered with private equity firm Gauge Capital in a bid to help fund acquisitions to grow its geographical scope and service capabilities.
The Marketing Research Education Foundation (MREF) has announced the hiring of Andra Davidson as executive director. Andra is a strategic marketing professional with more than 20 years of experience utilizing communications to tell stories and enhance brand impact.
Insourcing is one of the solutions being considered by many insights departments. When the pressure increases to deliver more innovative approaches, solve more complicated problems, and doing so with ever decreasing budgets, what is an insights leader to do?
