IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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Corporate Researchers Conference (CRC), October 27-29, Los Angeles
CEO Summit Canada, November, Toronto
Converge, December 1-2, Nashville
The Insights Association called for Congress "to approve, as soon as possible, temporary and targeted liability limitations for businesses as we slowly reopen America, to provide well-intentioned businesses that are making a reasonable effort to follow government and public health guidelines a safe harbor from unwarranted COVID-19-related lawsuits."
Global insights agency SKIM recently conducted pricing research to determine the differences in consumer preferences and price sensitivities before and during the COVID-19 crisis. The agency which specializes in decision behavior re-fielded large pricing studies in Europe and the United States.
To “fuel… breakthrough innovations” in the fight against COVID-19, the Republican ranking member on the House Energy & Commerce Committee says that Congress needs to “build and keep consumer trust” by taking action on “a national data privacy standard.”
The Insights Association joined with 88 other Census Project coalition partners in a May 14, 2020 letter to Congress calling for more census funding.
JWB3 Media Insights, a full service consulting firm providing strategic expertise in consumer insights, audience measurement, primary research and content development to the Sports and Media Industries, has released the results of a new study offering an interesting snapshot into how much consume
