Know what's next.

See how we help our members transform data that drives growth.

Better decisions, better world.

The Insights Association empowers more than 30,000 data and insights professionals. Our collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Join us. Know what’s next.

Industry leading events. Here's What's next

Charting options, driving growth, shaping outcomes. IA members make a difference.

Upcoming Events Sponsorship Opportunities

Ignite: Your Small Business

July 28, 2026 | 3 World Trade Center, New York, NY | A unique opportunity to connect with fellow small business owners in market research, collaborate on shared challenges, and learn from industry-leading experts.

Corporate Researchers Conference

September 15-17, 2026 | Chicago | CRC is a sell-out event—three years running—that brings the brightest minds from brands large and small together to move beyond the buzz into real work that matters. CRC is the only event built by corporate researchers, for corporate researchers.

Simulating Humans (aka Synthetic)

July 21, 22, 23, 2026 | Online | This 3-part webinar series is designed to cut through the noise. You’ll get an objective, practical, and deeply informed perspective on synthetic respondents—what they are, how they work, and how to responsibly begin using them.

Impact begins with insight. Insight begins with IA.

New: Results from the H1 2026 Global Data Quality (GDQ) Benchmarking Project

See where things stand on online survey removal rates, link encryption adoption and other key metrics. Drawing on data from 13 countries and nearly 1.8 million survey records, the report offers an unparalleled view of current data quality performance across research agencies, sample suppliers, countries, and study types.

Legal Issues Surrounding Declining Respondent Participation

Respondent participation rates are falling across the insights industry, and legal and privacy functions are increasingly being blamed. But legal protections are not the enemy. The real challenge lies in designing legal frameworks that are proportionate, clear, and enforceable — without turning participation into an obstacle course. This article examines the key legal issues at play.

Insights Association Announces Key Leadership Appointments to Advance Membership Service, Growth & Engagement

IA announced the appointments of Nicole “Nici” Tomei Zwolinski as Vice President, Marketing, and Joseph Wylie as Senior Director, Membership. The additions strengthen IA’s leadership team as it continues to execute its strategic vision, expand industry engagement, and enhance value for members across the insights ecosystem.