IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
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Dynata, a global leader in first-party data and data services and Insights Association member, has aligned the company to provide greater value to customers, partners, and stakeholders.
Each time the state of Minnesota has tried to clarify treatment of respondent incentives for the participation of health care practitioners in marketing research sponsored by pharmaceutical manufacturers, companies still end up confused. What do the law, regulations and guidance tell us?
BEESY, an applied behavioral science insights agency, continues its spate of recent hiring with Andrea Fraboni joining as Senior Strategist in the New York office.
Smarty Pants announced that Johanna “Josie” Johnson has joined the organization as Analytics Ace. Johnson is responsible for managing quantitative and mixed-method research projects for the organization’s top entertainment, media and technology clients.
Des Moines, IA-based Quester, an Insights Association member, has launched a new Alexa skill which allows the company to conduct one-on-one interviews with consumers via voice in households with smart speakers.
