The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
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We are dedicated to standards, ethics, and best practices

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We are fighting for our members across the U.S.

Protecting the Industry

We protect and create demand for the evolving industry

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UPCOMING CONFERENCES & LEARNING OPPORTUNITIES

This year’s IDEA Forum explores transforming consumer research by integrating principles of data equity.

Expert-led sessions and candid discussion about integrating and optimizing GenAI tools.

A rare opportunity to discuss business-critical issues with your C-level peers.

OUR MEMBERS

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articles

Future Readiness: Preparing Today for Tomorrow’s Transformations

Administrator 10/7/2024

The future is coming faster and with more disruption than we’ve ever experienced before. To remain competitive, companies must adopt a future readiness mindset.
Member Spotlight: Vista Grande

Administrator 9/30/2024

Tampa, Florida-based Vista Grande is an insights-driven consultancy advising some of the world's leading companies on sales and marketing strategies.
Fighting for You: September 2024 Legislative and Regulatory Update

Howard Fienberg 9/26/2024

Government Affairs

Cool winds are blowing through DC and the state capitols, but the action in September remained hot on multiple policy fronts of interest to the insights industry. The Insights Association helped to snag wins against a tax on advertising research and a requirement for opt out preference signals, whil...