IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
View a list of our Company and Corporate Department Members. If you'd like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us.
IA CRC 2019, October 22–24, Orlando – View Details & Register
IA Converge (Data Analytics), Los Angeles, December 10-11 – View Details & Register
Excursion to CES 2020 - An IA Member Exclusive - Las Vegas, January 5-8, 2020 – View Details & Register
CEO Summit, January 20-22, South Beach, FL – View Details & Register
Firefish, an award-winning, global strategic insight agency, has promoted Daniel Rose to Managing Director of its qualitative, cultural insight and human strategy business, Firefish UK.
Dynata, a leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting.
Reach3 Insights has announced the appointment of Diego Rodriguez (pictured) as Senior Vice President, Media & Entertainment.
The Insights Association helped Arkansas, Oklahoma, and Tennessee approve changes this year harmonizing their treatment of independent contractors, including respondents who receive incentives for their participation in research studies.
Global advertising and brand specialist Phoenix Marketing International (Phoenix MI) has announced that its in-market ad effectiveness solution, Brand Effect, is expanding to incorporate ad performance measurement tracking in all
