Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens.
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Integral to the advancement of all industries...
IA members are innovators in software, data analytics, data collection, market and social research. They span companies large and small, including Nielsen, Kantar, Ipsos, IQVIA, Concentrix, GfK, and Material; the insights departments at such major brands as Comcast, Hulu, Eli Lilly, Bayer, BET Networks, Travelers, Nestle Purina, MetLife; and countless individual practitioners in the insights space.