IA's Code of Standards and Ethics for Marketing Research and Data Analytics has long been considered the covenant defining principles and rules that guide decisions, procedures and systems throughout the market research and data analytics community.
View a list of our Company and Corporate Department Members. If you'd like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us.
Recent Accomplishments - This is why your membership matters.
Upcoming Events
CRC, Dallas/Forth Worth Texas – October 20-22 - VIEW DETAILS & REGISTER
Business Impact – how brands are leveraging insights to take tangible action & Foresight – corporate insights departments being more proactive and predictive in their work – take center stage.
Training Series: Best Practices to Drive Business Impact and Transformation - Begins October 27
Town Hall: Best Research Practices for Our New World of Data - November 5, 2-3 p.m. ET - View Details & Register
CONVERGE – December 7-8
The latest, most novel and impactful work occurring at the intersection of analytics, data science and market research.
L&E Research is pleased to announce the launch of its updated HD Video Streaming solution, Virtual Facility™, designed to solve the problems faced by online researchers using traditional web conferencing tools.
All CMOs that I have spoken with agree that a big issue they grapple with is how to balance their investment in brand vs.
Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, recently released its CultureRate:Brand and CultureRate:Ad rankings of the
Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, has announced the launch of its new brand identity and mission to Ignite Action through Insights. This evolution is a first stride in what will be a series of exciting updates from Fuel Cycle, all designed to meet the g
RealityMine has announced a new qualitative license program specifically for brands and researchers who wish to build innovative research approaches and offer digital engagements programs.
