Articles

With American Thanksgiving now in the rearview mirror, let’s look back at the biggest challenges the insights industry tangled with this month, including new privacy rules in California and at the Federal Trade Commission (FTC); some wins, losses and new laws in California; and new federal labor rules that could treat research subjects receiving incentives as if they are employees of research companies.

The leading trade association for the insights industry shared in its final thoughts with California’s regulator on rules implementing the California Privacy Rights Act (CPRA), particularly noting that it does not believe that the drafters of the law intended to restrict audience measurement and expressing concerns about the quick turnaround between the rules' completion and their enforcement.

The Insights Association (IA) and a dozen other data-driven industry groups called upon Congress to “pass a national privacy law that protects all Americans,” and urged the Federal Trade Commission (FTC) to “halt its current rulemaking” on “so-called ‘commercial surveillance’ and ‘lax security practices.’”

New federal labor rules could mistakenly classify "participants in surveys, focus groups, and other market research activities" as "employees of the research companies," which the leading trade association for the insights industry called "the wrong result and presumably not the intention of the proposal."

One of the mainstays at the Thanksgiving table is always stuffing. And whilst it's a delicious component of the family meal, you can have too much of it…likewise, “stuffing” can drain the efficacy and efficiency from market research.

As we head toward the end of 2022, IA hits the pause button to acknowledge some of the things our members and our profession helped us accomplish during the past several months.

Our objective has not waivered - to get a representative sample of the population we wish to study. Yet, the environment around us has changed drastically and so has the way we interact with people. Sponsored content from Dynata

Consumer data privacy and security concerns, including progress towards a new trans-Atlantic data deal, a new law in California and proposed rules in California and at the FTC, were top of mind for the insights industry in October. In addition, concerns about draft U.S. Department of Labor regulations impacting research subjects’ status as independent contractors, and miscellaneous other new laws, remain salient.

Halloween, like market research, has some scary elements, but there are also a lot of fun aspects that can deliver tremendous value. Hear from insights leaders from around the globe...

​​​​​​​A new report from the Information Technology Industry Council (ITIC) offers recommendations "on facilitating public trust in and understanding of" artificial intelligence (AI) systems.