Articles

The governor vetoed California A.B. 1542, a bill opposed by the Insights Association that would have prohibited most companies from selling sensitive personal information to a third party. States are cracking down on data sharing, but the governor worried about “unintended consequences if consumers are removed entirely from the decision process."

The company was born out of the idea of getting AI/tech solutions to local/market research-native workflows.

Insights Association advocacy helped protect the conduct of market research, insights and analytics in three California privacy and AI bills, curtailing the impact on relations with research subjects before the bills became law.

California Governor Gavin Newsom (D) signed an Insights Association-endorsed bill into law on September 30, 2026, finally cracking down on abusive litigation that has plagued some insights firms.

See which method worked best - why, where, and how...

When working with hard-to-reach, multicultural, or highly specific populations, recruitment itself becomes part of research quality. Here are 6 lessons to apply.

A look at how the company combines access to real people, in-the-moment research, and hands-on guidance to turn reliable evidence into better business decisions.

As summer gives way to fall, U.S. policymakers are giving the insights industry plenty to keep an eye on. This month, the Insights Association backed a new California law clarifying the legality of alcohol taste-testing research, pushed back against proposed changes to the 2030 Census and delays in critical census data, supported legislation to curb abusive privacy lawsuits, and tracked a fresh wave of state privacy and artificial intelligence proposals affecting insights businesses across the c...

A new law in the Golden State, supported by the Insights Association, specifically authorizes alcohol taste testing market research, following years of unofficial guidance and vague legal status.

The U.S. Census Bureau just proposed to eliminate race and ethnicity questions from the 2030 Census, a move vigorously opposed by the Insights Association for its detrimental impact on the insights industry and the broader business world. The proposal also includes changes to rules for counting immigrants and others.