Articles

Market research industry warns the 2030 Census proposal would make the census harder to answer, less consistent in where it counts people, and less dependable as the benchmark for all statistically-representative research in the U.S.

Trade associations, chambers of commerce and companies warn that removing race and ethnicity data from the 2030 Census "would remove the anchor the American business community uses to gauge the accuracy of its own numbers and decision-making"

Not every October surprise has to be frightening. This month, the Insights Association helped deliver several significant wins for the insights industry in California, while keeping watch over a new crop of privacy, AI, accessibility and Census challenges across the country. IA also rolled out an updated Code of Standards and Ethics and continued to promote and protect the integrity of the market research, insights and data analytics profession.

The framework was developed to help organizations address the risks associated with AI while promoting its responsible development and use.

The insights industry has spent years proving it can find answers. The next opportunity is ensuring those answers fuel decisions that determine where we go next. 

What frightening aspects of market research are keeping global leaders up at night?

Researchers should examine whether their recruitment strategies reflect the realities of the populations they seek to understand.

The Census Bureau’s proposed rule to rewrite how the next decennial census is run poses substantial challenges to the insights industry. The rule will restrict demographic questions, and change who counts and where they are counted.

Renowned consumer trends analyst J. Walker Smith shares his critical takeaways from IA's largest event.

Where the industry is making progress, where practices remain uneven, and what buyers are asking to see.