Articles

The profession is setting its own standards through self-regulation, and the way to protect that autonomy is to use the Code proactively, early and often, as a competitive feature rather than compliance overhead.

An excerpt from David R. Morse's new book, Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha.

A new study estimates that "U.S. states gave out $3.425 billion in privacy-related fines in 2025," highlighting the importance for insights companies and organizations to focus on compliance with the growing patchwork of state privacy laws.

​​​​​​​The Trump Administration has revived its proposed regulatory approach to independent contractor status from the President’s first term. The Insights Association expressed concern that the rules may not help the insights industry unless they affirm that research subjects who receive incentives are independent contractors, not employees.

The SECURE Data Act would establish a single national framework to replace the current patchwork of state privacy laws, strengthen consumer protections, and preserve the role of market research, insights, and analytics in informed decision-making.

Survey fraud, defined as a systematic act of intentional deception in order to gain a benefit during the conduct of survey research, has moved from being an occasional nuisance to an existential challenge for the market research industry. The Insights Association Code of Standards and Ethics provides a clear mandate: researchers must ensure transparency, methodological clarity, and data integrity. Nowhere is that more relevant than in how we prevent and disclose acts of fraud.

The Insights Association joined other stakeholders in expressing “concerns and disappointment” about the final design of the 2026 Census Test.

A look at how AI-driven analysis can unintentionally silence underrepresented voices by prioritizing dominant trends.

March may have arrived like a lion for the public policy interests of the insights industry, but it sure isn’t departing like a lamb. The Insights Association faced challenges on multiple advocacy fronts this month, including: minors’ privacy legislation in Congress; the slow-burn impact of a recent under-the-radar European law; burgeoning concerns about contracts and terms regarding artificial intelligence and how they impact client data; changes to the 2026 Census Test threatening to make it...

As we mark the beginning of spring, we check in with global insights leaders to find out three things that should be cleaned out and three innovations to cultivate to drive success.