Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to welcome Brigette Lytle as Senior Vice President - Client Services.With over 20 years in consumer insights, Lytle worked across disciplines and industries to advise companies on brand and creative strategy. She will be leading the Phoenix Communicus client service team for various key accounts, utilizing her experience and expertise in how advertising works to build brands, she will also provide tho...

The Insights Association kicked off 2022 with an all-new Chapter Network – consisting of six Chapters covering all 50 states and providing events in more than 35 metro areas. The Association also operates a seventh Chapter in Canada.The goal of the reorganization is to provide a more consistent and valuable local experience for all, explained IA's CEO Melanie Courtright. It also allows for better alignment to the national IA calendar of activities, and more resources for chap...

CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to InStar Research, Medefield, and RxY, business units of P\S\L Group, for compliance to ISO 27001, one of the most widely recognized and internationally accepted information security standards.

15 Honored for Distinguished Careers of Exceptional Contribution to Insights

A coalition representing a broad cross section of the U.S. economy today released a comprehensive new framework for privacy legislation that would fundamentally advance the way consumer privacy and security are protected. The Privacy for America coalition, of which the Insights Association is a founding member, presented the new legislative framework today in the form of draft legislation delivered to key members and committees of the United States House of Representatives and the United States ...