New Advertising Analysis from MSW Research Highlights the Roles of Brand Messaging and Emotional Connection Administrator 10/20/2026 3:41:00 PM 72% of ads rated high on both dimensions achieved a high Creative Effectiveness Score. Read More
Torfac Hires Senior Director of Client Development for U.S. Administrator 10/20/2026 8:22:00 AM Canada-based analytics and market research solutions provider appoints J.T. Kirby, who will be based in New York. Read More
MFour Appoints Sean Miller Vice President, First-Party Data Engineering Administrator 10/19/2026 8:27:00 AM Behavioral data veteran joins as AI raises the value of real consumer signals. Read More
Insights Association Launches the Insights Imperative, Reinforcing the Essential Role of Human Insight in Decision-Making Administrator 10/13/2026 8:05:00 AM New industry declaration calls on the insights profession to demonstrate its impact and keep human understanding, evidence and truth at the center of business decisions. Read More
aytm Launches The Bridge, an AI-Native Operating System Empowering Anyone with Business Questions to Run Reliable Research Administrator 10/5/2026 9:21:00 AM Ask the question, and the Bridge assembles the methodological rigor, best practices, your brand's context, and the real consumer voice behind the answer into actionable insights. Read More
Burke, Inc. Names Thania Farrar SVP, Head of Client Services Administrator 10/2/2026 8:02:00 AM Farrar will also oversee Marketing and growth initiatives, helping strengthen the alignment between client engagement, market strategy, and business development. Read More
CIRQ Announces Certification of Ironwood Insights Group to ISO/IEC 27001:2022 Administrator 9/29/2026 12:28:00 PM ISO 27001 provides a framework for companies to manage their data security. It establishes requirements for information controls to manage people, processes, and technology. Read More
Sync Research Group Appoints Elizabeth Murphy and Roxanne Peck as Qualitative Project Managers Administrator 9/25/2026 3:40:00 PM Appointments help support the company's expanding qualitative offerings and client base. Read More
Insights Association Names 2026 Laureates Administrator 9/23/2026 2:48:00 PM Those who hold the Laureate certification are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. Read More
inca | Nexxt Intelligence Launches inca SmartInsight Administrator 9/21/2026 8:57:00 AM New feature that lets researchers chat with their survey results to probe for answers and context. Read More