Insights industry marketing firm Rodeo13 has appointed four Non-Executive Directors. The move strengthens the company’s foundations, ensuring it remains a stable and thoughtful partner as it scales to meet growing demand in the global market research sector.
Establishing this Board is a proactive step to ensure Rodeo13 operations and infrastructure keep up with its rapid growth, and reflects the company’s commitment to diversity of thought. The group brings a balanced international outlook to the company’s expansion strategy.
The appointed Non-Executive Directors include:
- Nikki Lavoie: A visionary of global insights and innovation with a sharp instinct and expertise in scaling growth and marketing strategies.
- Shazia Ginai: A renowned expert in leadership and business strategy with expertise in transforming organizations to drive healthy growth.
- Paul Griffiths: A leading authority on strategic growth and commercial scaling in insights.
- Steve Henke: A sales veteran with a deep specialty in driving revenue for insights firms.
Norbert Sari, Rodeo13’s CEO, comments: "As we enter our next phase, post-acquisition, we aren't just looking for growth. We’re looking for the right kind of growth. Bringing in this group of fantastic humans means we have fellow founders who have lived the challenges we are currently facing. Their collective grit, diverse backgrounds, and proven collective track records will be instrumental as we grow and continue to push the boundaries of marketing in the research industry while staying true to our core mission."
The board will convene quarterly to provide high-level governance and stress-test strategies, ensuring Rodeo13 continues to deliver high-impact results for its global client base.