CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that the PureSpectrum UK office based in London has been certified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.
ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented, and error-free methods of conducting and managing research projects.
PureSpectrum uses its own proprietary platform – PureSpectrum Marketplace – to connect sample buyers to a marketplace of integrated audiences. Buyers can create, launch, and manage surveys in minutes, easily reaching their target markets and audiences.
PureSpectrum UK has elected to include in its certification the following research services: sampling, self-completion, data management, and processing to be attested in accordance with Annexes A, E, and F.
This certification runs through October of 2028.
Chief Operating Officer Todd Myers said, "Quality has been a core value at PureSpectrum since 2016. Achieving ISO 20252 reinforces our commitment to delivering consistently high standards and reflects the hard work our team has put into building documented, reliable processes."
About PureSpectrum (PureSpectrum UK’s parent company)
PureSpectrum, founded in 2015 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and PureScore™, the industry’s leading respondent-level scoring system.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.