CMB has announced the release of Intelligent Signals, an AI-powered market solution designed to help organizations identify emerging trends, understand market shifts, and integrate primary research to see and understand change sooner.
Organizations today have access to more market data than ever, but that intelligence is often fragmented across tracking studies, social listening, news, search, financial, competitive, and AI platforms.
And no single source tells the whole story.
Intelligent Signals integrates primary research with external signals, adding a continuous view of the broader environment in which customer attitudes and behaviors take shape. Designed to address marketing, brand, and product health questions, Intelligent Signals is being developed as a client-specific, customizable solution. It monitors relevant external signals across sources such as social media activity, news, search and AI visibility, financial and competitive data, and additional sources tailored to client needs. Curation of the content ensures the integrity of signals, and AI-powered analysis helps synthesize and identify patterns, shifts, and emerging opportunities or risks, giving organizations an earlier indication of developments that warrant attention.
Intelligent Signals integrates with an organization’s broader insight ecosystem, through Model Context Protocol (MCP) compatible connections. These integrations help teams explore data and apply insights using the AI tools and agents that support their existing workflows.
By bringing a broader set of signals into view, Intelligent Signals can help organizations better understand the factors influencing business performance and support more informed decisions across marketing, communications, product, insights, and strategy.
“Intelligent Signals expands what organizations can see and understand. Primary research remains essential because it gives us direct access to people’s attitudes, needs, and experiences. Intelligent Signals adds another powerful source of evidence—the activity and change taking place around those people, much of which they may never see or be able to explain. Bringing those perspectives together helps our clients develop a fuller understanding of their markets and make smarter, more confident decisions,” said Jim Garrity, CEO of CMB.
Unlike traditional SaaS platforms, Intelligent Signals is purpose-built for each client. Each solution starts with the organization’s specific business challenge and is designed around the questions, sources, audiences, competitors, and signals that matter most, while integrating with existing research and enterprise technology ecosystems.
With Intelligent Signals, organizations can understand what’s changing, why it matters, and where to act next. Learn more here.