An independent brand, Sparq amplifies the human story behind the data.

Shah brings to the company 15+ years of experience in life sciences market research and consulting.

The venture seeks to enhance behavioral research capabilities with transactional insights.

The company's enhanced offering includes Narrative Intelligence, an innovation out of PSB Labs that uncovers authentic consumer preferences through natural language processing, moving beyond traditional scales in surveys.

Robert Dépatie will join the company’s board of directors, and Jennifer McLeod Macey (formerly of Edelman DXI and Ipsos), as senior vice-president, public affairs in its Toronto office.

Company expands leadership with new directors to drive growth and enhance customer-centric UX research solutions.

CIRQ is an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association.

Barr will focus on driving innovative marketing strategies to promote E-Tabs' growing range of data visualization and automated reporting solutions.

Strategic changes set the stage for WIRe’s continued global expansion.

By providing deeply profiled human data, PureSpectrum Training Data empowers AI models to accurately reflect human behavior, attitudes, and sentiment.