Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

IA Inveighs Against DC Proposal to Tax Data

Howard Fienberg
Government Affairs
10/20/2023 10:06:00 AM

The Insights Association (IA), the leading nonprofit trade association for the market research and data analytics industry, is urging the District of Columbia to reject a proposal that would tax consumer data.

Administrator
10/19/2023 8:58:00 AM

Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability.

Fighting for You September 2023 Legislative and Regulatory Update

Howard Fienberg
Government Affairs
9/28/2023 9:14:00 AM

While temperatures are starting to dip, concerns still simmered in September for the insights industry as we dealt with more new state privacy laws, burgeoning regulation of AI, and other pressing advocacy issues.

Administrator
9/21/2023 5:33:00 PM

Three new books help us to reexamine the key baseline assumptions that may be integral to our worldviews, with each focusing on a different key component of bursting our bubbles: emotions and empathy; aging; and interpersonal skills.

Ed Keller
9/21/2023 8:48:00 AM

As the landscape of the insights space evolves quickly, driven by technology, innovation, and an expanding definition of the industry, it’s easy to lose sight of the basics. Newcomers should prioritize learning the fundamentals of market research.

Pulling for Improved FY24 Census Funding Outlook

Howard Fienberg
Government Affairs
9/19/2023 8:56:00 AM

With a potential government shutdown looming and major design decisions for the 2030 decennial census almost upon us, the Insights Association joined more than ninety groups urging higher funding for the Census Bureau in Fiscal Year 2024 (FY24).

U.S. Insights & Analytics Market Continues Double-Digit Growth

Administrator
9/3/2023 10:02:00 AM

New Top 50 Report Highlights Growing Importance of Self-Service Platforms and Digital Data Analytics Segments

Fighting for You: Summer 2023 Legislative and Regulatory Update

Howard Fienberg
Government Affairs
8/31/2023 8:00:00 AM

As we close out an intense summer for the insights industry, the Insights Association has been focused on a wide variety of policy issues, including: the launch of a new program for legally transferring European Union personal data to the U.S.; looming worries in complying with state comprehensive consumer data privacy laws that came into effect on July 1, and newly-passed state laws in Florida and Tennessee; the latest developments in compliance concerns and regulation of artificial intelligenc...

The FCC Should Not Require Legal Calls be Blocked and Mislabeled in the Crusade Against Robocalls

Howard Fienberg
Government Affairs
8/16/2023 9:05:00 AM

A coalition of lawful callers, including the insights industry, requested that the Federal Communications Commission (FCC) “exercise care to avoid preventing the transmission of legal calls in its effort to deter illegal robocalls” and “not create the same problem that it is trying to fight.”