Articles

From Capitol Hill to state legislatures across the country, policymakers are advancing sweeping proposals that could reshape the legal and regulatory landscape for the insights industry. In February, debates over kids’ and teens’ privacy, federal data security enforcement, and the future of comprehensive privacy legislation took center stage in DC, while new developments surrounding the 2030 Census, artificial intelligence, and telephone research signal significant compliance and operational i...

The Insights Association, the leading nonprofit organization representing the U.S. market research, insights and analytics industry, joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level.

As 2026 got underway, high-stakes battles extended beyond the football field as the Insights Association's advocacy blitz deployed on a fast-moving play-action package of federal and state privacy legislation (some helpful, some terribly harmful), emerging AI regulation, census funding and policy battles, and more. We’re highlighting where IA is shaping legislation and regulation to champion the insights industry at a critical moment on the policy calendar.

As 2025 ended, the Insights Association reflected on a year of sustained advocacy victories and ongoing challenges across consumer privacy, data security, artificial intelligence, taxation, and more policy issues directly affecting the insights industry. This final Fighting for You update of the year highlights where we successfully held the line, where new risks are emerging, and how your support positions us to continue the fight in 2026.

In between all the raking of leaves, the Insights Association continued its vigorous advocacy on the most pressing legislative and regulatory issues shaping the U.S. insights industry, from evolving state privacy frameworks to emerging artificial intelligence restrictions and even challenges to the census. November’s update highlights where IA is pushing back, pushing forward, and protecting your ability to conduct responsible, effective research.

This October has been a scary time for the insights industry, and not just because of Halloween. Maryland’s new comprehensive privacy law – one of the strictest yet – and a wave of new California laws ranging from chatbot disclosure mandates, to imposing liability for AI-related harm, tightening consent rules, restricting algorithms, and faster data breach notifications, all brought significant compliance challenges for insights professionals. Federal bills signaled competing approaches to na...

September brought interesting developments in advocacy issues facing the U.S. insights industry, including a gaggle of new state laws on data privacy and artificial intelligence (AI), the business community coalescing to defend the American Community Survey (ACS), a critical privacy decision in a European courtroom, a changing human resources landscape, and other legislation.

As summer wound down, the legal, legislative and regulatory issues facing the insights industry continued to wind up, with a ton of new privacy laws, regulations and court cases across the U.S., new laws and legal challenges for artificial intelligence in the insights context, President Trump calling out the decennial census, and more rules and compliance guidance for accessibility online. Let's dive in...

At a summit coinciding with the release of the White House’s new action plan for artificial intelligence (AI) on July 23, 2025, U.S. President Donald Trump made waves with a comment on an issue mostly ignored in that plan -- intellectual property (IP) -- and insights industry experts are responding.

Amidst all the advocacy wildfires for the insights industry, the Insights Association found significant wins on federal tax reporting thresholds, and support for professional insights education. Other legal, regulatory and legislative developments in July included heightened enforcement of data privacy and security rules, evolving policies on artificial intelligence, developments in health care, new state laws on non-compete agreements, challenges to the classification of research subjects as in...