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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

NIST Launches AI Safety Institute

Howard Fienberg
Government Affairs
3/14/2024 11:24:00 AM

A new institute focused on safety in artificial intelligence (AI) is being stood up at the National Institute of Standards and Technology (NIST), under the U.S. Department of Commerce.

Issues of Interest to Insights Industry Surface in President Biden’s 2024 State of the Union Address

Howard Fienberg
Government Affairs
3/13/2024 10:25:00 AM

President Joe Biden’s recent State of the Union Address to Congress touched on a few policy areas of concern to the insights industry, including privacy, artificial intelligence (AI) and research subjects who receive incentives.

7 Can’t-Miss Brand-Led Sessions at IA’s Annual Conference

Art Flanagan
3/12/2024 10:00:00 AM

Here are the top brand-led sessions generating the most buzz heading into the event, April 8-10 in Atlanta.

Administrator
3/10/2024 10:08:00 AM

Quantitative marketing researchers have widely embraced Maximum Difference Scaling for assessing the importance (or preference) for a set of items. There's also been a surge in interest in academic circles during the past decade+

Fighting for You: February 2024 Legislative and Regulatory Update

Howard Fienberg
Government Affairs
2/29/2024 1:25:00 PM

This month, the Insights Association focused on extensive artificial intelligence legislation at the state level, urgent developments in privacy compliance in California and Washington state, new bills on census issues (including one that would kill the ACS), the insights compliance concerns with sales taxes on SaaS and PaaS, and a couple of new telephone-related bills.

Sharing the Love of AI on Valentine’s Day

Administrator
2/11/2024 6:57:00 PM

Insights leaders and innovators share the dimensions that they are bullish on, excited for, and generally “love” when it comes to AI.

Member Spotlight: SIVO, Inc.

Administrator
1/28/2024 1:44:00 PM

Founded by Marilyn Gordon Weiss and Cindy Blackstock SIVO, Inc. is a market research and strategy firm specializing in helping businesses understand people.

Fighting for You: January 2024 Legislative and Regulatory Update

Howard Fienberg
Government Affairs
1/25/2024 10:23:00 AM

Kicking off another year of advocacy for the insights industry, the Insights Association focused in January on proposed children’s privacy rules, a new tax bill in Nebraska, turning 529 accounts into career savings plans, a proposed tax on displacing employees with any kind of technology, and the Biden Administration’s extensive new artificial intelligence policies… and lots more!

Administrator
1/17/2024 2:56:00 PM

Rather than directly ask respondents which features they prefer, what’s important to them, or how price-sensitive they are, conjoint analysis questions present realistic-looking market scenarios and simply ask people which product they would choose in each scenario.

Member Spotlight: Boston Research Services, Inc.

Administrator
1/7/2024 9:47:00 AM

Based in Boston, MA, BRS is a full-service quantitative market research firm managing a proprietary panel of business respondents with specialty panels in various industries.