Breakthrough Research Launches Custom-Built Modeled Communities
Boutique research and innovation agency introduces bespoke modeled communities built from real consumers, to help brands pre-test ideas and explore hypotheses with greater speed and cost efficiency
Breakthrough Research, a boutique market research and innovation agency, has announced the launch of custom-built modeled communities, a new offering that gives clients access to bespoke synthetic respondents for faster, more flexible idea and hypothesis exploration.
Built by Breakthrough Research's in-house Innovation team, each modeled community is designed to help corporate research and insights teams explore the questions that fall before, during, and after a traditional study — including which concepts are worth advancing, which ideas need further iteration, and which new hypotheses are worth exploring once results are in.
“Our approach has always been in building custom market research solutions for our clients' most challenging business questions,” said Dan Braker, President of Breakthrough Research. “Our modeled communities apply that same rigor to a faster, more flexible format. This is a complement to a strong people-informed research program, not a replacement for one.”
Built From Authentic Human Perspectives
Each modeled community begins with real people who already engage with a client's brand or category. Individual modeled respondents are constructed from extensive interviews covering a person's background, motivations, and decision-making processes, resulting in a synthetic community that reflects the personalities, attitudes, and behaviors of the audiences that matter most to a business. In the company's R&D, modeled respondents produced answers and insights that were consistent with human respondents.
“Modeled communities are cost-effective and well-suited for lower-risk applications — such as screening concepts, pressure-testing messaging, sharpening a questionnaire, or reaching harder-to-recruit audiences,” said Dr. Abe Rutchick, Chief Innovation Officer. “Higher-stakes business decisions, however, should continue to be validated with human respondents.”
Key Advantages and Use Cases
Breakthrough Research’s modeled communities offer clients advantages in speed, cost, accessibility, scalability, and respondent fatigue compared to traditional fielding. Common use cases include:
- Pre-testing ideas before a full study
- Vetting hypotheses and iterating quickly
- Reaching harder-to-recruit audiences
- Testing concepts too confidential for live respondents
- Sharpening a questionnaire before it goes to human respondents
Modeled communities are available now to Breakthrough Research clients. More information is available at www.bthrough.com.
About Breakthrough Research
Breakthrough Research is a boutique market research and innovation agency based in Los Angeles with a legacy in custom research. The firm combines deep expertise in quantitative and qualitative methodologies with global capabilities and reach to help clients answer their most challenging business questions.