After a year of growth across Australia and New Zealand, PureSpectrum announced three appointments across the APAC region.
Emma Roberts joins PureSpectrum as Sales Director, ANZ, bringing extensive experience from her previous roles at The Foresight Factory and Kantar. With a proven track record in global enterprise solutions, Roberts will lead the continued growth of PureSpectrum’s Brand and Software portfolio; an area that has been the company’s fastest-growing client segment over the past four years.
Leyfa Vakimes joins as Associate Director, ANZ Services, further strengthening the region’s best-in-class in-market operations team. With 15 years at Dynata, Vakimes brings deep expertise and a client-centric approach that aligns perfectly with PureSpectrum’s commitment to excellence.
In addition, Chris Mawn has been appointed Vice President, ANZ, to lead the Oceania business. “After three successful years with PureSpectrum, Chris has defined a strong identity for our offering in the Australian and New Zealand markets,” said James Rogers, Managing Director, APAC. “This new structure positions us to build on our momentum and continue delivering impactful results for our clients.”
Commenting on his expanded role, Mawn expresses, "I’m really looking forward to leading our Oceania business at a time when the industry is changing fast. We’re leaning hard into smarter automation, but the priority hasn’t changed, quality still comes first because that’s what clients actually care about. With Emma and Leyfa joining the team, alongside the tools we already have, we’re in a strong position to bring PSX, the PureSpectrum Experience, to every client we work with."
These appointments reflect PureSpectrum’s continued investment in leadership across APAC as client demand accelerates and the company advances its mission to modernise market research.