Luth Research is thrilled to announce the return of Sean McKenna as its Senior Vice President of Business Development. Bringing nearly two decades of expertise in market research, McKenna rejoins Luth Research with a mission to enhance client partnerships across sample, full service, and digital behavior projects.

McKenna began his career at Luth Research in 2007, where he worked across various divisions including CATI, qualitative, and online research, gaining a comprehensive understanding of industry goals, methodologies, and approaches. Over the past 11 years at Toluna, he excelled in guiding global market research firms, ad agencies, and consultancies to achieve their full-service and panel objectives. McKenna is renowned for his ability to forge strong, collaborative partnerships and deliver exceptional results for his clients. His return to Luth Research promises to bring fresh insights and drive continued success for the company and its clients.

Roseanne Luth, CEO of Luth Research, remarked, “We have watched Sean's expertise and success blossom over the past 11 years, and we couldn’t be more excited to welcome him back. The entire team is thrilled to have ‘Mac’ return, and we are confident that his leadership will elevate our capabilities and client relationships to new heights.”