Voxpopme, a leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.

Recognizing the demand from customers and the market, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions. Hearing the feedback from those customers and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.

The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.

Customers can now:

• Have live conversations with consumers anywhere
• Launch unmoderated video surveys with consumers anywhere and on their time
• Rely on robust automated analytics
• Easily share highlights of findings
• Build custom micro-communities, or tap into our high-quality communities for rich response
• And more…

“Bringing HubUX and Voxpopme together is a game changer for the market we love. Today’s consumers want to provide meaningful feedback via video, but reviewing hours of video responses and open ends is too time-consuming. Voxpopme solves this problem,” says Jamin Brazil (pictured), co-founder of HubUX. “Now researchers can recruit for virtual or in-person IDIs, focus groups, and long-form surveys and analyze video data all in one place. The future of the industry is here.”

“At Voxpopme, our vision is to enable customer conversations at scale to power better decisions for everyone.  This acquisition allows even more ways for our customers to have conversations with the people they care about most, for even deeper empathy and human insight, at scale,” says Andy Barraclough, Founder and CTO, Voxpopme.