PureSpectrum, a research technology platform, has announced the appointment of Arnaud Frade as the Enterprise Go-To-Market Lead for Asia-Pacific (APAC). Based in Singapore, Frade will lead the company’s enterprise growth strategy across the region.
Frade brings more than 20 years of experience leading enterprise-level growth initiatives and go-to-market programs across global markets for some of the world’s most respected companies in insights, consulting, and professional services. His career includes senior and C-suite roles at leading professional services firms, such as WPP, Omnicom, Ipsos or Accenture, as well as advisory activities.
“We are thrilled to welcome Arnaud Frade as Enterprise Lead for APAC at PureSpectrum,” said James Rogers, Managing Director, APAC. “With brands and agencies increasingly seeking direct access to quality audience automation, Arnaud’s proven go-to-market expertise will turbocharge our enterprise sales and deliver value to our clients.”
In his new role, Frade will focus on bringing PureSpectrum’s enterprise offering across APAC, positioning the company as the quality-first standard for data collection in a rapidly evolving research landscape. Arnaud comments, “Reliable, high-quality data has become truly mission-critical across all industries, especially where it can be scaled and leveraged for increasingly complex use cases. In this context, PureSpectrum, a true leader in quality, has now the opportunity to build a structured enterprise practice globally.”
PureSpectrum will continue to invest in expanding offerings and technology to support enterprise-level research programs, expanding its footprint with multinational brands and global research organizations.