Michael Carratt has been appointed as Managing Director of Verve Communities & Consulting. The appointment comes following a reshape of the Verve business earlier this year into two interconnected business units - Verve Vero and Verve Communities & Consulting. He also joins the Board of Directors, where he assumes the role of Verve Group Finance Director.
Carratt brings a wealth of experience from finance, consulting, and private equity roles. Most recently, he was a Partner at JMAN Group, a data analytics consultancy, and has previously held positions at Montagu Private Equity and PricewaterhouseCoopers.
Commenting on the appointment, Michael Carratt says, “This is an incredibly exciting time to be joining Verve. AI is reshaping the landscape of Insight and Verve is right in the middle of that. I’ve already seen firsthand what we can do when our award-winning AI is combined with incisive human insight.”
Andrew Coooper, Verve Founder and CEO adds, “I am really looking forward to working with Michael and the Leadership Team, as we rapidly roll out new insight and foresight propositions which turn human truth into superhuman advantage for our clients.” Cooper continues, “Never has there been a more exciting, game-changing time to be in the insights industry – the industry which provides the human truth to fuel high-quality, validated, AI empowered insights.”
Alongside his role as CEO of Verve Group. Cooper will lead sister business unit, Verve Vero, as it continues the development of award-winning Verve Intelligent Personas and Simulations (VIPS).