Dig Insights has announced the promotion of Joel Anderson (pictured left) to Chief Data Science Officer (CDSO) and Frank Beirne (right) to Chief Technology Officer (CTO), reinforcing the company’s strategic focus on AI, technology-driven insights, and the continued expansion of its digital capabilities. These leadership advancements highlight Dig Insights’ commitment to investing in internal talent and ensuring its technology and data science capabilities continue to drive transformation.
Joel Anderson, who has been with Dig Insights since 2012, has played a critical role in advancing the company’s analytics, data science, and AI initiatives. His leadership in research and development, particularly in the application of AI-driven methodologies, has positioned Dig Insights as an innovation leader in the insights space. As CDSO, Joel will continue to drive AI and data science strategies, ensuring Dig remains at the forefront of technological advancements and enhances the way businesses understand and predict consumer behavior.
Frank Beirne, who joined Dig Insights in 2015, has been instrumental in the development and expansion of Upsiide, which has fundamentally transformed Dig Insights’ business model and become a key driver of its rapid growth since launching in 2019. Upsiide is not only central to Dig Insights’ own insights solutions but is also sold directly to clients, enabling them to standardize and scale how they test and refine their innovations. As CTO, Frank will lead the evolution of Dig’s technology infrastructure, ensuring seamless integration between Upsiide and the company’s broader offerings while driving new technological advancements that enhance efficiency, scalability, and accessibility.
The promotions come at a pivotal time for Dig Insights, following the recent acquisition of Ignite 360, a strategic qualitative firm, and EBCO, a trends and innovation company. The company is doubling down on its investment in technology-enabled insights by integrating AI-driven capabilities and expanding digital tools that help businesses make smarter, faster decisions.
Paul Gaudette, CEO of Dig Insights, emphasized the significance of these appointments: “Our goal is to be the most technology-enabled insights company, and these leadership promotions reflect our commitment to that future. Joel and Frank have been instrumental in shaping our AI and technology strategies, and their leadership will ensure we continue to set the standard for how businesses use data and technology to innovate. With our investment in AI, the expansion of Upsiide, and the integration of recent acquisitions, we are building a future where technology and insights work seamlessly together.”
David Saunders, Principal at Beringer Capital, a key investor and strategic partner of Dig Insights, also recognized the impact of these leadership changes: “Frank and Joel’s deep expertise in technology and data science will further position Dig Insights as a leader in digital innovation. Their promotions demonstrate Dig’s commitment to leveraging AI, analytics, and scalable technology to help businesses navigate the ever-changing consumer landscape.”
With AI and technology at the heart of Dig Insights’ expansion strategy, these promotions reinforce the company’s commitment to staying ahead of industry trends, ensuring clients benefit from advanced, technology-driven insights solutions.