Illuminas Announces Merger with Rockbridge Associates - Industry News
Illuminas Announces Merger with Rockbridge Associates

Illuminas Announces Merger with Rockbridge Associates

Illuminas, which is celebrating 25 years in business, has announced its merger with Rockbridge Associates, a frontrunner with 31 years in the Insights industry.

The merger combines over 50 years of insights industry and thought leadership experience, reinforcing the combined company as a leader in the dynamic sectors of technology, financial services, travel, and education.

With a common goal of guiding companies through the dynamics of ever changing markets and technology, both Illuminas and Rockbridge boast of high-touch client service anchored by senior research consultants guiding innovation and marketing strategy. As a combined force, clients will benefit significantly from expanded resources and team capacity.

"We are thrilled to integrate Rockbridge into the Illuminas family," remarked Jay Shutter, CEO of Illuminas. "Their exemplary team and proven proprietary methodologies will enhance our sector and consultative approach. As two agencies that have resonated with fast-growing, dynamic markets, our combined might will undoubtedly enhance insights, aiding brands in effectively responding to rapidly evolving customer demands.”


Says Gina Woodall, President of Rockbridge Associates, “We believe this is the right time and right partnership for the benefit of our clients. They can expect the same rigor in research and focus on game-changing outcomes while benefiting from the resources of an expanded team of experts.”


Both companies will maintain existing websites to focus on client work and efficient project transition.