The Martec Group, a market research and consulting firm, has announced the addition of Beth Heiss as a new business development executive. After a 16-year tenure serving in higher education, Heiss returns to her career roots in business development, having served in several marketing and sales roles at Valassis (now Vericast) from 1998 to 2007. During her tenure at Valassis, Heiss worked with several large clients such as Pizza Hut, Maytag, Verizon, AARP, Edible Arrangements and Unilever.

Heiss most recently served as Department Chair of Management & Marketing and Assistant Professor of Management & Marketing with Concordia University in Ann Arbor, Michigan.

No stranger to understanding human behaviors and how they impact markets, during her time at Concordia, Heiss earned the iMotions Boot Camp and Certification, a five-day certification program in human behavior research.

“We are so happy to welcome Beth's experience and talents to The Martec Group,” said Rick Claar, president of The Martec Group. “Beth is an amazing collaborator, team player, and excellent communicator with a remarkable passion for creating relationships and applying optimal research methods to client business challenges. Having taught marketing research and consumer insights techniques for many years as a professor at Concordia University and Adrian College, Beth has a demonstrated acumen for providing actionable research results and conclusions for brands, with a special interest in emotion research.”

Heiss said, “Having enjoyed a rewarding career in the classroom for more than a decade and a half, I am excited to return to my business development roots. My passion for teaching is matched only by my passion for learning. I look forward to working with the seasoned professionals at Martec who share that passion for learning, teaching, exploring and growing.”