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In May, the Insights Association advanced advocacy on federal privacy legislation, pushed back against restrictive state and federal AI proposals, defended the future of the census, and rallied support for landmark California taste testing research legislation, all while helping members navigate an increasingly complex compliance landscape.

April brought a complex and often challenging policy landscape for the insights industry, from a promising new U.S. privacy framework to pushing back against state-level AI and data restrictions that could hinder many research practices. A fitting time indeed for the Insights Association to launch a new tool to empower insights professionals to engage directly with policymakers, ensuring the insights industry’s voice is heard loud and clear!

Survey, opinion and marketing research companies that conduct alcohol taste tasting research should be aware that many states oblige companies to obtain a permit or license to serve alcoholic beverages, even for complimentary purposes. State regulatory agencies may also require registration prior to conducting taste testing studies.