Survey, opinion and marketing research companies that conduct alcohol taste tasting research should be aware that many states oblige companies to obtain a permit or license to serve alcoholic beverages, even for complimentary purposes. State regulatory agencies may also require registration prior to conducting taste testing studies.
There is no clear delineation in every state as whether a permit will be required for conducting alcohol taste testing. For example, California and Georgia require a permit; the type of permit, however, will require further consultation with the specific state regulatory agency. The requirement for permits can vary depending on jurisdictions on where the tasting will occur or the type of alcohol used.
Researchers should consider contacting specific state regulatory agencies based on where they are in order to determine specific business obligations. Researchers should also be mindful that obtaining permits will also create additional tax obligations and filings for businesses.
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