Articles

New insights delving into the Passion Points of Black Consumers reveal that the Black segment is deeply enthusiastic about cooking and baking. Black Americans also greatly enjoy sports, fashion, and video games

The Insights Association, in concert with Census Project coalition allies, is urging Congress to help address "the many challenges and opportunities facing the U.S. Census Bureau" by providing at least $1.505 billion in funding in Fiscal Year 2023 (FY23).

The National Institute of Standards and Technology (NIST) is seeking input on a draft risk management approach to artificial intelligence (AI).

The Insights Association has worked throughout July and August to improve a comprehensive federal privacy bill that passed out of committee in the U.S. House, counter a harmful bill in Delaware, and urge changes to California’s pending state privacy regulations. Also, IA’s campaign for transparency in the Census Bureau’s Ask U.S. Panel project, which would compete against the insights industry, has spurred Congressional action.

The Insights Association today urged the California Privacy Protection Agency (CPPA) to limit the negative impact of California’s privacy rules on the insights industry.

The Senate Appropriations Committee will require a detailed report from the U.S. Census Bureau about the Ask U.S. Panel, which the Insights Association has warned "could waste millions of taxpayer dollars in a vain attempt to compete with existing online research panel providers, instead of simply purchasing those services on the open market for a fraction of the cost.”

To our pleasant surprise, Congress has actually been cutting compromises on federal privacy legislation, as the Insights Association has been seeking, so that has been a big focus this month, along with other privacy and data security concerns. Also on this month’s docket have been rules to treat a research subject as an independent contractor, the use of employee non-compete agreements, funding for the U.S. Census, and the regulation of alcohol market research.

As the Congressional appropriations process slowly moves forward for Fiscal Year 2023 (FY23), the Insights Association is supporting a significant increase in funding for the decennial census and the American Community Survey (ACS). Quality data from these constitutionally-mandated programs are essential to the function of the insights industry.

Leading Language Strategy® firm, maslansky + partners (m+p), announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.An award-winning writer and renowned storytelling strategist, Feller will serve as a global lead in counseling clients on how to use the power of language to drive real change in attitudes, behavior and outcomes. He will also help expand m+p’s corporate narrative offerings and thought leadership,...

As summer approaches, the Insights Association continues to engage on state privacy legislation, new prohibitions on selling insights services to Russia, the Census Bureau’s Ask U.S. Panel, possible taxes aimed at online insights companies, and other pressing policy issues.