Articles

The dog days of summer brought no slowdown in legislative and regulatory activity affecting the insights industry. In August, the Insights Association confronted fraudulent polling masquerading as research, opposed a reported proposal to eliminate race and ethnicity data from the 2030 Census, pushed for funding flexibility for the Census Bureau, and examined state and federal requirements involving consumer privacy, children’s and seniors’ data, and conversational artificial intelligence.

The Insights Association called upon the U.S. Commerce Department to reject a reported proposal to strip race and ethnicity questions from the 2030 Census. If enacted, it would mark the first time since 1790 that the decennial count has not captured this data, a change that would "hobble" the insights industry's work and bring "significant costs and huge risk" for the many other sectors that depend on the industry’s output for informed decision-making.

Insights Association calls for vigilance and transparency in response to Median Strategies 'polling' debacle.

The Insights Association joined with 60 groups urging the Trump Administration to fulfill his “demonstrated commitment to a strong FY 2027 budget for the U.S. Census Bureau” by requesting an “anomaly” in any upcoming continuing resolution to fund the government. The Senate acted upon IA’s recommendation.

Why the largest overlooked customer-acquisition opportunity is sitting beyond the age band most briefs still treat as the end of the market.

July may be peak vacation season, but policymakers gave the insights industry little opportunity to relax. The Insights Association tracked and engaged on consequential developments involving privacy and data security, artificial intelligence and HR law, from the defeat of problematic California data-localization legislation to a damaging new data law in New Jersey, federal restrictions affecting children’s data, emerging chatbot requirements and new rules governing non-compete agreements.

A U.S. Supreme Court ruling regarding the independence of the Federal Trade Commission (FTC) has driven concerns that one of the primary mechanisms for trans-Atlantic data sharing, the EU-U.S. Data Privacy Framework (DPG), is in jeopardy.

The market research industry has spent years building better fraud detection tools. The next breakthrough won't come from better technology alone; it will come from working together.

Where insights sometimes generate knowledge that never reaches action, communications sometimes reaches action without sufficient knowledge.

Summer is here, but the insights industry can’t afford a vacation from legislative and regulatory advocacy for our interests. In June, the Insights Association secured significant victories on AI policy, helping defeat legislation in California and Minnesota that would have imposed substantial new restrictions on the use of research data, synthetic data, and AI-enabled insights tools, while engaging with other AI and privacy issues in California, Massachusetts and Congress.