Articles

The Insights Association joined with 60 groups urging the Trump Administration to fulfill his “demonstrated commitment to a strong FY 2027 budget for the U.S. Census Bureau” by requesting an “anomaly” in any upcoming continuing resolution to fund the government. The Senate acted upon IA’s recommendation.

Why the largest overlooked customer-acquisition opportunity is sitting beyond the age band most briefs still treat as the end of the market.

July may be peak vacation season, but policymakers gave the insights industry little opportunity to relax. The Insights Association tracked and engaged on consequential developments involving privacy and data security, artificial intelligence and HR law, from the defeat of problematic California data-localization legislation to a damaging new data law in New Jersey, federal restrictions affecting children’s data, emerging chatbot requirements and new rules governing non-compete agreements.

A U.S. Supreme Court ruling regarding the independence of the Federal Trade Commission (FTC) has driven concerns that one of the primary mechanisms for trans-Atlantic data sharing, the EU-U.S. Data Privacy Framework (DPG), is in jeopardy.

The market research industry has spent years building better fraud detection tools. The next breakthrough won't come from better technology alone; it will come from working together.

Where insights sometimes generate knowledge that never reaches action, communications sometimes reaches action without sufficient knowledge.

Summer is here, but the insights industry can’t afford a vacation from legislative and regulatory advocacy for our interests. In June, the Insights Association secured significant victories on AI policy, helping defeat legislation in California and Minnesota that would have imposed substantial new restrictions on the use of research data, synthetic data, and AI-enabled insights tools, while engaging with other AI and privacy issues in California, Massachusetts and Congress.

ISO 20252 and ISO 27001 certification can strengthen credibility, improve processes, reduce risk, and open new business opportunities, but they are not guarantees of quality, compliance, security, or organizational success without ongoing commitment, strong leadership, and a culture of continuous improvement.

Utilization and application of artificial intelligence (AI) tools in research are expanding and already supporting exciting improvements in the speed, scale, depth, and predictability of insights the industry can deliver to end users. However, the impact AI can have on research raises familiar, new, and evolving considerations for practitioners. Key mandatories to ensure research integrity and quality when using AI tools are outlined in the Insights Association Code of Standards and Ethics.

There is a gap in today’s market research methodologies that needs to be filled; the ability to uncover a patient’s non-conscious narratives that drive their decisions and shape their experiences.