Articles

Since the plight of the pandemic, customer goals have shifted, and their needs are more complex and multi-dimensional. As a result, consumers have different expectations of brands today.

In an attempt to predict what 2023 has in store for us, Crispin Beale sat down with two dozen innovators and leaders in the insights profession, from all around the world.

The Olinger Group identifies luxury travel trends among household income levels and across industries in time for the holiday travel season.

As Congress nears completion of an omnibus bill to fund the federal government for Fiscal Year 2023 (FY23), the Insights Association is reminding Appropriations Committee leaders of the need for transparency on the Census Bureau's Ask U.S. Panel project.

Rather than pitch a sales prospect on everything you have to sell, work with them to understand their needs, their challenges, and their goals. Here's some help to get you in the right mindset...

With American Thanksgiving now in the rearview mirror, let’s look back at the biggest challenges the insights industry tangled with this month, including new privacy rules in California and at the Federal Trade Commission (FTC); some wins, losses and new laws in California; and new federal labor rules that could treat research subjects receiving incentives as if they are employees of research companies.

The leading trade association for the insights industry shared in its final thoughts with California’s regulator on rules implementing the California Privacy Rights Act (CPRA), particularly noting that it does not believe that the drafters of the law intended to restrict audience measurement and expressing concerns about the quick turnaround between the rules' completion and their enforcement.

The Insights Association (IA) and a dozen other data-driven industry groups called upon Congress to “pass a national privacy law that protects all Americans,” and urged the Federal Trade Commission (FTC) to “halt its current rulemaking” on “so-called ‘commercial surveillance’ and ‘lax security practices.’”

New federal labor rules could mistakenly classify "participants in surveys, focus groups, and other market research activities" as "employees of the research companies," which the leading trade association for the insights industry called "the wrong result and presumably not the intention of the proposal."

One of the mainstays at the Thanksgiving table is always stuffing. And whilst it's a delicious component of the family meal, you can have too much of it…likewise, “stuffing” can drain the efficacy and efficiency from market research.