Articles

Articles

As the landscape of the insights space evolves quickly, driven by technology, innovation, and an expanding definition of the industry, it’s easy to lose sight of the basics. Newcomers should prioritize learning the fundamentals of market research.
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With a potential government shutdown looming and major design decisions for the 2030 decennial census almost upon us, the Insights Association joined more than ninety groups urging higher funding for the Census Bureau in Fiscal Year 2024 (FY24).
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New Top 50 Report Highlights Growing Importance of Self-Service Platforms and Digital Data Analytics Segments
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As we close out an intense summer for the insights industry, the Insights Association has been focused on a wide variety of policy issues, including: the launch of a new program for legally transferring European Union personal data to the U.S.; looming worries in complying with state comprehensive consumer data privacy laws that came into effect on July 1, and newly-passed state laws in Florida and Tennessee; the latest developments in compliance concerns and regulation of artificial intelligenc...
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A coalition of lawful callers, including the insights industry, requested that the Federal Communications Commission (FCC) “exercise care to avoid preventing the transmission of legal calls in its effort to deter illegal robocalls” and “not create the same problem that it is trying to fight.”
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A new program providing the U.S. insights industry legal certainty for trans-Atlantic data sharing is live, replacing the defunct Privacy Shield.
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Marketers love to make claims about their products and services. Why? Because ad claims work. When choosing, substantiating and executing any type of claim in your advertising, keep these best practices in mind...
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A provider of media market research solutions, Erdos Media Research was created in 2023 from the combination of Beta Research and its sister company, Erdos & Morgan.
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Comprehensive privacy legislation based upon a "flexible, risk-based approach" would be the best way to approach data security and competition concerns in the cloud computing industry, according to Privacy for America.
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Welcome to the home stretch for your insights organization's compliance with the new comprehensive consumer data privacy and security laws in California, Colorado and Connecticut, as we approach July 1, 2023.
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