Articles

The Florida legislature turned its back on a bill opposed by the Insights Association that would have banned public colleges and universities from polling on political candidates.

Early in the second Trump Administration, the federal government instituted a uniform 15 percent cap on indirect cost rates in government-funded research (including insights work). A group of experts are developing new models for funding indirect costs, and the Insights Association seeks member feedback on it.

The Consumer Financial Protection Bureau (CFPB) withdrew a regulatory proposal that could have unfairly applied restrictions in the Fair Credit Reporting Act (FCRA) to the work of many insights professionals. It would have been a misguided legal end-run around Congress to create a federal privacy law.

With summer approaching, international leaders go beyond AI to share the hottest trends elevating the impact of insights.

This four-part Insights Association webinar series demonstrated how AI is shaping modern research practices—from personal productivity to research execution.

As brands rush to adopt these technologies, they face an urgent challenge: how to integrate AI without undermining the trust they’ve worked so hard to build.

Legislative and regulatory issues facing the insights industry are blooming all over, including: a new FTC commissioner; proposed reform of the federal government research process; U.S. House-passed legislation to empower insights professionals with more training, while also prohibiting state AI regulation; state sales taxes advancing for insights-related services; a proposed ban on polling by public universities; new compliance guidance for the federal ban on sensitive data transfers to certain...

Budget reconciliation legislation, which included a provision sought by the Insights Association to empower the insights industry’s workforce with more training, has passed the U.S. House of Representatives.

Noting that the U.S. government’s current approach “to survey, opinion and market research, unchanged since 2006, wastes taxpayer resources and hurts the private sector,” the leading nonprofit trade association for the insights industry called for the urgent modernization of federal research policy.

By implementing innovative engagement strategies, Mass General Brigham's consumer insights team has successfully gathered data from many hard-to-reach groups to inform communications, marketing, and other services.