Articles

As America readies for the grand finale of another football season, we are just beginning our year-long campaign of advocacy across the country, focused so far on privacy legislation at the state and federal level, proposed taxes on insights companies, new HR laws, and potential restrictions on exit polling. Let's dive in...

On the 20th anniversary of her company's founding, Anne Beall talks about the evolving concept of fulfilling consumers' emotional needs, MR's data quality issues, future plans, and much more.

To deliver the insights at the speed and relevance required by the business to stay competitive, company's central insights and analytics functions need to modernize—quickly.

We recently sat down with the leadership team of Smith Hanley Associates, leaders in the placement of consumer insights professionals, to learn more about the company and their perspective on the industry for 2023.

We sat down with Woody Youngs to learn more about the Evansville, IN, fiber-optic telecommunications services provider and its insights department.

MR must offer a positive respondent experience to get reliable responses and draw solid conclusions. The EMRBI model can help.

As we begin a new year, let’s take a quick look back at the insights industry’s successes and challenges covered by the Insights Association in December 2022, including: wins and losses on taxes specifically targeting insights; wins and losses on state privacy bills; last-minute preparations for new state privacy laws; bringing transparency to the Census Bureau’s attempts to compete with our industry; and state and federal legislation impacting our ability to treat research subjects as indepe...

A step-by-step guide to logging into and using the Insights Association members-only community Discussion Boards.

An omnibus Fiscal Year 2023 (FY23) appropriations bill was introduced early on December 20, 2022, including language demanding transparency on the Census Bureau's Ask U.S. Panel project, as requested by the leading nonprofit association for the insights industry. (It became law shortly thereafter)

Since the plight of the pandemic, customer goals have shifted, and their needs are more complex and multi-dimensional. As a result, consumers have different expectations of brands today.