Articles

Not every October surprise has to be frightening. This month, the Insights Association helped deliver several significant wins for the insights industry in California, while keeping watch over a new crop of privacy, AI, accessibility and Census challenges across the country. IA also rolled out an updated Code of Standards and Ethics and continued to promote and protect the integrity of the market research, insights and data analytics profession.

The framework was developed to help organizations address the risks associated with AI while promoting its responsible development and use.

The insights industry has spent years proving it can find answers. The next opportunity is ensuring those answers fuel decisions that determine where we go next. 

What frightening aspects of market research are keeping global leaders up at night?

Researchers should examine whether their recruitment strategies reflect the realities of the populations they seek to understand.

The Census Bureau’s proposed rule to rewrite how the next decennial census is run poses substantial challenges to the insights industry. The rule will restrict demographic questions, and change who counts and where they are counted.

Renowned consumer trends analyst J. Walker Smith shares his critical takeaways from IA's largest event.

Where the industry is making progress, where practices remain uneven, and what buyers are asking to see.

The Insights Association (IA), the nonprofit association representing the U.S. market research, insights, and analytics industry, has permanently barred Frank Nappo, Frank Hayden, Daniel Harriman, and Ryan Stoudt from IA membership after each pled guilty to conspiracy to commit wire fraud in the federal case involving Op4G, Slice (SliceMR), and SNWare. The IA Standards Committee will apply similar consequences to any other individuals or companies involved in fraudulent activity.

The Insights Association Code of Standards and Ethics is a living document, reflecting both the enduring principles of responsible research and the changing realities of the insights profession. Learn about 2026's minor revisions and the call for input on a much more substantive review in 2027.