Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Progress on S.B. 790 in California to Exempt Blinded Pharmaceutical Marketing Research

Howard Fienberg
Government Affairs
6/22/2017 4:57:00 PM

The sponsor of S.B. 790, a bill that would otherwise ban respondent incentives for California doctors participating in most pharmaceutical marketing research, has agreed to the Insights Association's amendment that would exempt bona fide research.

Howard Fienberg
Government Affairs
5/8/2012 7:20:00 PM

Survey, opinion and marketing research companies that conduct alcohol taste tasting research should be aware that many states oblige companies to obtain a permit or license to serve alcoholic beverages, even for complimentary purposes. State regulatory agencies may also require registration prior to conducting taste testing studies.