MRII Partners with KNow Research to Support Female Founders in the Insights Industry; Announces Grant - Industry News

MRII Partners with KNow Research to Support Female Founders in the Insights Industry; Announces Grant

The Market Research Institute International (MRII) and KNow Research have announced the launch of a program that will award grants to female founders in the insights industry. The grants, which are being awarded in commemoration of KNow Research’s 20th anniversary, are open to women-owned businesses in operation for 5 years or less, based in the 50 United States.

Cash grants of $5,000 each will be awarded to two candidate companies whose applications best meet the following criteria:

• A clear plan for the use of the grants’ funds that will positively impact the recipients’ organization as well as the insights/market research/analytics industry in general

• A clear intent and plan to develop innovative products and/or services, or other valuable business case for the use of grant funds that will make valuable contributions to the insights Industry


With the launch of the grant program, KNow Research will also become a sponsor of MRII.


“We are pleased to be partnering with KNow Research to offer this, our third award program to help further the growth and development of the market research industry,” said Ed Keller, MRII Executive Director. “MRII is committed to supporting the growth and development of early-stage, female-founded businesses so that they might make their mark on the market research industry.”

“KNow Research gives me the opportunity to empower and support talented women on my team, in our network of expert partners, and through our supplier relationships,” said Katrina Noelle, President of KNow Research. “I feel lucky every day to be surrounded by such astute, intelligent, and strategic researchers and to provide our clients with the highest quality, qualitative insights.”

MRII and KNow are using their combined resources to offer these grants to support female founders in starting or growing their own businesses. This initiative aims to empower and support female founders in achieving their goals, developing innovative products and services, and making valuable contributions to the insights industry.


As a volunteer-driven nonprofit institute dedicated to educating market researchers and insights experts, MRII believes in providing equal access to educational opportunities. MRII annually provides awards to members of under-represented communities in the U.S. to help advance market research and insights skills, as well as providing the twice-annual Reg Baker MRII Award to cover skills development for outstanding recipients from around the globe who are contributing to the advancement of the industry.

As a female-forward insights agency, KNow Research believes in the ability, empathy, strength, and drive of women in insights and works to help bring those qualities to all of their engagements and to the industry as a whole.

More information about the Female Founder Award – and the application – can be found here.

Applications due: September 15, 2023.