Insights and strategies consulting firm M/A/R/C® Research has acquired Horowitz Research, a leading insights provider.

Founded in 1985 by Howard Horowitz and headquartered in New Rochelle, New York, Horowitz Research offers custom qualitative and quantitative research — as well as a full suite of syndicated research studies — focused on consumers and their relationships to media, content, and technology. The company is particularly well-known for its thought leadership in the multicultural space, delivering cultural insights among America’s Black, Latinx, Asian, LGBTQIA+, Gen Z, and Gen Alpha audiences for more than 30 years. 

Adriana Waterston and Nuria Riera lead the company in delivering cutting-edge research and insights to its clients in the television, technology, telecommunications, and digital media space and will continue to manage the business. With this acquisition, M/A/R/C Research gains additional expertise and talented staff, as well as expands its portfolio to offer syndicated research to clients.

“I am very excited about the acquisition of Horowitz Research,” said M/A/R/C CEO Merrill Dubrow. “I’ve enjoyed getting to learn more about the company and its team during this process. Their syndicated experience and client offerings are a perfect complement to M/A/R/C’s business.”

Moving forward, Horowitz Research will operate under the M/A/R/C Research umbrella.