Savanta launches high-net-worth omnibus, MillionaireVue, in Europe - Industry News

Savanta launches high-net-worth omnibus, MillionaireVue, in Europe

Savanta has launched its MillionaireVue omnibus in Europe. Apart from the UK, US and China, the quarterly omnibus will now include high-net-worth audiences across six European markets including France, Germany, Italy, Netherlands, Spain and Switzerland.

MillionaireVue is designed to gather data from 500+ validated millionaires across the UK, USA and China and 350+ validated millionaires across Europe, providing luxury brands with exclusive access to this hard-to-reach audience to gain insight on market intelligence, audience understanding, brand and marketing performance, customer acquisitions, and customer retention.

David Barks, Senior Director, Wealth - Financial Services at Savanta, comments: “MillionaireVue, is a unique omnibus giving brands access to hard-to-reach audiences and get the answers they need to provide understanding and make better decisions. Expanding our omnibus survey into Europe is an exciting opportunity to further help brands obtain data quickly and cost effectively in six additional markets as we continue to grow our offer.”